J Mar Comm
Introduction
Journal of Marketing Communications, 32(2)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Communicating about halal products to non-Muslim consumers – the role of fit and scepticism
—Samira Rahimi Mavi, Sabine A. Einwiller & Ingrid Wahl []
The social media theatre: New guidelines to foster parasocial interactions with followers and improve influencer marketing communication effectiveness
—Alcina Gaspar Ferreira, Cátia Fernandes Crespo, Fábio Matos Ribeiro & PatrÃcia Barreiros []
The effectiveness of health warning labels and environmental warning labels in different contexts of advertisements and public service announcements
—Yongick Jeong, Pham Phuong Uyen Diep & Huu Dat Tran []
Social media marketing activities for influencing voter citizenship behaviour: brand relationship quality as a mediator
—Ajay Kumar & Alka Sharma []
Consequences of influencer-created content on influencers’ authenticity in the beauty and personal care industry
—Ece Ãœnalmış, TaÅŸkın Dirsehan & Ä°rem Eren ErdoÄŸmuÅŸ []