J Bus Bus Mar
Introduction
Journal of Business-to-Business Marketing, 33(1)
INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: TOCs
Artificial Intelligence Applications in the B2B Sales Funnel
—David Fehrenbach, Carolina Herrando & Benjamin Österle []
When ‘Mianzi’ Meets Artificial Intelligence: Exploring Cultural and Technological Effects on B2B Brand Dependence
—Yixuan Niu, Yadi Feng, Bin Li & Baolong Ma []
The Role of Effective Channel Management on Brand Identity in a B2B Setting from an Emerging Market Perspective
—George Kofi Amoako, Innocent Senyo Kwasi Acquah, Aidatu Abubakari & Antoinette Yaa Benewaa Gabrah []
Navigating the Paradox of Cooperation and Opportunism in Buyer–Supplier Relationships: The Role of Environmental Volatility, Interdependence, and Managerial Ties
—Xuan Sun & Han Jiang []
Unethical Behaviors in Buyer-Supplier Relationships: An Integrative Review and Future Research Agenda
—Mingu Kang, Fei Dai, Jing Liu, Ki-Hyun Um & Shuting Li []
Influence of Franchisee Motivation on Their Satisfaction in the Food Franchise Sector
—Lu Shiwen & Jiseon Ahn []
Perceived Market Leadership and Customer Engagement for IT Companies in the Enterprise Software Market: Evaluating the Role of Social Media Marketing
—Onder Kethuda & Rami Ayoubi []
Forging a Magic Chain with Your Allies: Blockchain-Based Governance in Interorganizational Business Cooperation
—Tao Zhang & Tingyu Lu []