Intl J Adv
Introduction
International Journal of Advertising, 45(2)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Editorial
The need for more research on public policy issues related to the use of artificial intelligence in advertising
—Charles R. Taylor []
Research Articles
Meme advertising for luxury brands: effects on perceived funniness and sharing intention
—Tae Hyun Baek, Jooyoung Park & Jeong Soo Kim []
Two together is better than two apart: examining multi-celebrity endorsement effectiveness
—Stacey Brennan, Jasmina Ilicic & Amanda Kennedy []
Chinese consumer perceptions of offensive advertising: assessing advertising matter, manner, and media and the role of cultural identity
—Mingzhou Yu, Kara Chan, Sandra Diehl, Isabell Koinig & Ralf Terlutter []
The importance of interactivity in increasing engagement with native advertising
—Aniruddha Pangarkar & Colleen Kirk []
Does fortune favor the brave? Brand bravery’s impact on green- and inclusive marketing
—Tania Maree & Melanie Wiese []
Curbing misinformation dissemination in influencer marketing: how misinformation interventions affect endorsement effectiveness
—Quan Xie, Mengtian Jiang, Yang Feng & Joe Phua []
Are interactive PSA formats always effective? The interaction between empathy-inducing message content, carousel formats, and connectedness with nature in pro-environmental campaigns
—Ja Kyung Seo, Hanyoung Kim, Hye Jin Yoon, Youngjee Ko, Jeong-Yeob Han & others []
Racialized environmental injustice and green advertising: how color-conscious and colorblind strategies influence majority and minority consumers’ green cognitions
—Minjie Li []
An empirical study on bounced clicks versus multi-page clicks in display advertising
—Jaewon Choi, Duk Bin Jun, Haeun Kim & Sungho Park []
‘Can you see it?’ how one-for-one promotions increase imagery vividness and promotion effectiveness in cause-related marketing
—Katharine Howie, Rhiannon M. Mesler, Jennifer Chernishenko & Lifeng Yang []
Perspectives
Brand awareness in complex communication ecosystems: rethinking research methods in sponsorship
—Steffen Jahn & T. Bettina Cornwell []