Corp Rep Rev
Introduction
Corporate Reputation Review, 29(1)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Editorial
Responsible Corporate Branding as a Core of Corporate Brand Equity and Reputation Management in a Challenging World
—Tatiana Anisimova, Sharifah Faridah Syed Alwi, T. C. Melewar, Felix Mavondo []
Gaining Positive E-WOM Through Reputation Depending on Information Privacy Concerns in Banking Services: Moderation Roles of Boycott Participation and Boycott Frequency
—Cagla Pinar Utkutug, Erkan Yildiz []
Plastic-Free Brand Choices as a Holistic Approach to Self-Care: A Netnographic Analysis of Young Consumers’ Motivations
—Angela A. Beccanulli, Silvia Biraghi []
Rebranding as a Crisis Response Strategy: A Stakeholder Perspective
—Corné Meintjes, Yolandi Botha []
Integrated Learning with AI Enabled Interactions with Customers by Fashion Retailers
—Mohamed Ai-Shafei, Suraksha Gupta, Matthew M. Shin, Ye Yan, Rui Liu []
DHL’s Spreading COVID-19 Over the Sky? Handling Corporate Response to Misinformation with Humour
—JindÅ™ich Oukropec []
Rethinking Employer Attractiveness: A Qualitative Exploration of Potential Employees’ Perception of Employer Attractiveness Attributes
—Etty R. Nilsen, Anja H. Olafsen, John Nadeau []