J Strat Mar
Introduction
Journal of Strategic Marketing, 34(1)
POSTING TYPE: TOCs
Irresponsible Marketing and the Manipulation of Public Opinion
Guest editors: Steven J. Greenland, Ninh Nguyen, and Carolyn Strong
The alluring and deceptive force of puffery – is it waning? Comparing brand puffery and brand genuinuity advertising appeals within a luxury automotive context
—Brian t Hart & Ian Phau []
Positioning a controversial product: how Australian retailers are positioning e-cigarettes as ‘healthy’
—Suzan Burton, Alena Soboleva, Ann Dadich & Francine Garlin []
Irresponsible marketing and the need to support pro-sustainable production and consumption
—Steven J. Greenland, Ninh Nguyen & Carolyn Strong []
Ethical concerns about social media privacy policies: do users have the ability to comprehend their consent actions?
—Annmarie Hanlon & Karen Jones []
Promoting e-cigarettes: media discussion of e-cigarettes before and after vaping deaths
—Suzan Burton, Alena Soboleva, Ann Dadich & Francine Garlin []