J Mar
Introduction
Journal of Marketing, 90(2)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Automated Versus Human Agents: A Meta-Analysis of Customer Responses to Robots, Chatbots, and Algorithms and Their Contingencies
—Katja Gelbrich, Holger Roschk, Sandra Miederer and Alina Kerath []
Strategic Change Capability in Marketing Organizations: Conceptualization, Scale Development, and Validation
—Georgios S. Bekos, Simos Chari, Matti Jaakkola and Heiner Evanschitzky []
Sustainable Product Profit Potential and Availability
—Bryan Bollinger, Randi Kronthal-Sacco and Levin Zhu []
Dynamic Effects of TV Ad Suspension on Keyword Search: Evidence from the U.S. Telecom Industry
—Jia Liu, Shawndra Hill and David Rothschild []
More Ads, More Viewers? Analyzing Behavioral Shifts from Advertising Permissions to Live Streaming Consumption
—Michael W. Wu and Sung H. Ham []
Curating the Crowd: How Firms Manage Social Fit to Stage Social Atmospheres
—Ilias Danatzis, Tim Hill, Ingo O. Karpen and Michael Kleinaltenkamp []
Putting Words in Their Mouths: Firm-Generated User Content and Consumer Sharing Behavior
—Jonathan M. Beck, Clay M. Voorhees, Paul W. Fombelle and Katherine N. Lemon []
The Power of Proximity: Exploring Narrative Language in Consumer Reviews
—Anne Hamby, Brent McFerran and Christie Fuller []
Owners’ Willingness to Accept in the Sharing Economy
—Gretchen R. Ross, Eunice Kim and Margaret G. Meloy []