J Macromar
Introduction
Journal of Macromarketing, 46(1)
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs
From Propensities to Propellers: Understanding System-Level Influences on Entrepreneurs’ Environmental Sustainability Practice in Non-WEIRD Societies
—Stephen I Ukenna and Anayo D Nkamnebe []
Shaping Markets, Shifting Burdens: Collective Opportunism and Asymmetrical Market-Shaping
—Jonathan J. Baker and Suvi Nenonen []
From Entangled Threads to New Weaves: Rethinking Fashion for Sustainability
—Malin Wennberg, Jacob Ostberg and Susanna Molander []
Institutional Storytelling as a Catalyst for Identity Transformation and Social Change
—Anne Hamby, Jelena Pokimica, Angela Minichiello, Krishna Pakala and Eric Jankowski []
Communication
‘Fair’ and ‘Just’ Generative Artificial Intelligence for the Base of the Pyramid Population
—Frederick Kaefer, Guillermina Luz Mora and Nicholas J.C. Santos [Google Scholar]