J Con Res
Introduction
Journal of Consumer Research, 52(5)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
What Makes Consumption Experiences Feel Special? A Multimethod Integrative Analysis
—Jennifer J Sun and Michel Tuan Pham []
Most Read Versus Most Shared: How Less (vs. More) Social Popularity Labels Influence News Media Consumption
—Sokiente W Dagogo-Jack and Jared Watson []
The Effect of Personalized Content in Media Entertainment on Engagement with the Domain
—Byung Cheol Lee and Gita V Johar []
Digital Affective Encounters: The Relational Role of Content Circulation on Social Media
—Ghalia Shamayleh and Zeynep Arsel []
Tournaments of Destruction: Consumers Battling for Visibility
—Robin A Coulter and others []
The Art of Misspelling: Unraveling the Diverging Effects of Misspelled Brand Names on Consumer Responses
—Leah Warfield Smith and Annika Abell []
The Impact of Green Energy Production on Healthiness Perceptions and Preferences
—Iman Paul and others []
From Stigma to Support: Black-Owned Labels and Expertise Stereotypes in Cannabis and Psychedelics Markets
—Chethana Achar and others []
Why (and When) Are Uncertain Price Promotions More Effective Than Equivalent Sure Discounts?
—Celia Gaertig and Joseph P Simmons []
Haptic Rewards: How Mobile Vibrations Shape Reward Response and Consumer Choice
—William H Hampton and Christian Hildebrand []