Bus Horizons
Introduction
Business Horizons, 69(1)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
EDITOR’S PERSPECTIVE
Do we still trust science, scientists, and the scientific method? Yes, but…
—Idalene F. Kesner []
EXECUTIVE FOCUS
Branding strategies in the digital era: An interview with Nick Westergaard
—David J. Faulds, P.S. Raju []
FEATURE ARTICLES
Exploring energy transition through AI codification of leadership perspective and corporate strategies: The case of Mexico
—Hugo Alberto Alvarez-Perez, Rolando Fuentes-Bracamontes []
Creating open innovation via API-enabled simultaneous centralization and decentralization
—Mohammad Hossein Jarrahi, Arvind Malhotra []
Ignorance is not bliss: A human-centered whole-of-enterprise approach to cybersecurity preparedness
—Dave Chatterjee, Anne Leslie []
Pay transparency: How much disclosure do employees want?
—William Heisler []
Managerial decision-making and AI: A decision canvas approach
—Soumendra Narain Bagchi, Rajeev Sharma []
Brand responses to influencer scandals: An action plan for managers
—Matthew Wilson, Obinna O. Obilo, Adam J. Mills []
Cyberintelligence for logistics: The promise and challenges of cyber-physical systems
—Nitin Singh, Kee-hung Lai, George Q. Huang []
Navigating the organizational AI journey: The AI transformation framework
—Jonny Holmström, Johan Magnusson []
When digitalization pervades, business models converge: A conceptual model for the electricity industry
—Rolando Fuentes, Bassam Fattouh []
Your synthetic teammate: Enriching new product development with generative AI
—Maya Kumar, Stefanie Beninger, Alex Reppel, Julie Stanton, Dieter Vlaminck, Forrest Watson []