Australasian Mar J
Introduction
Australasian Marketing Journal, 34(1)
POSTING TYPE: TOCs
Editorial
How Journals Grow: The New Wave of Development of the Australasian Marketing Journal (AMJ)
—Lara Stocchi and Paul Harrigan []
Editorial
Take the Long Road and Walk It: Critical Reflections and Future Directions for Standalone Apps Research
—Lara Stocchi, Naser Pourazad and Nina Michaelidou []
Special Issue: How to Successfully Launch, Promote and Grow Standalone Mobile Apps
Understanding Market Dynamics and Performance of Mobile Apps
—Gislayne da Silva Goulart, Lara Stocchi and Rafael Barreiros Porto []
The Exceptions Confirming the Rule: Deviations in the Market Performance of Standalone Mobile Apps
—Lara Stocchi, Arry Tanusondjaja and Michael Hawkins (Industry) []
Mobile App User Profiles Seldom Differ Across Categories and Countries
—Zachary William Anesbury, Jason Weismueller and Michael Hawkins []
Promotional Strategies for Standalone Apps: A Systematic Review and Research Agenda
—Naser Pourazad, Lucy Simmonds and Steven Bellman []
Research papers
Understanding M-Commerce Adoption: A Multi-Group Analysis of Online Search and Purchase by Smartphone Users in Australia
—Graham R. Massey, Paul F. Burke and Chris Contos []
Push the Paw: A Field Experiment on Personalised Push Notifications and User Engagement
—Jeeyeon Kim, Wookyoung Kim and Jeonghye Choi []
Digital Twins: Enhancing Personalized Experience Through Multiple and Dynamic Persona Across Customer Phygital Journey
—Khang Quach, Thanh Toan Nguyen, Sara Quach, Hien Thu Pham, Scott Weaven, Quoc Viet Hung Nguyen, Thanh Tam Nguyen and Park Thaichon []
Sticky Narratives: How Micro-Influencers Engage and Retain Their Audience Through Storytelling
—Shahper Richter, Alexander Richter and Drew Franklin []