J Mar Man
Introduction
Journal of Marketing Management, 42(1/2)
POSTING TYPE: TOCs
Designing experiences with physicality: effects on perceived brand personality and consumer-brand identification
—Reynald Brion & Renaud Lunardo []
An integrated marketing communications framework for social media influencers
—Jiaranai Chaiyakarn Zheng & Mark Speece []
Emotional contagion on social media: pathways, effects, and insights for marketers
—Dean Charles Hugh Wilkie, Gediminas Lipnickas & Ngoc Thien Anh Pham []
Small influencers should inform, brands can persuade: when rational content works
—Andria Andriuzzi & Sandra Arrivé []
Empowering student engagement with race in the marketplace: a research-informed approach
—Sonya A. Grier, Francesca Sobande & Bea Porter []
Blinded by the buck! Emphasising a bottom-line mentality for frontline employees
—Jennifer A. Locander, Barron W. Brown, Breanne A. Mertz & William B. Locander []
Expanding AR social attributes: an exploration of AR content shared on social media
—Min Zhang, Yiwei Li, Lin Sun & Yuxuan Sun []