J Hosp Mar Man
Introduction
Journal of Hospitality Marketing & Management, 35(2)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Editorial
Reconceptualizing customer experience co-creation and service delivery in the age of artificial intelligence
—Dogan Gursoy []
Research Article
—Inclusive yet unconvincing: when robot-delivered inclusive service undermines customer citizenship behavior []
Jianxin Sun, Baolong Ma & Xiaofei Li
Effects of green messages and the presence of service robots on green evaluations of hotels
—Jialing Lin, Ninh Nguyen, Yubo Huang, Xiaomei Peng & Mengdan Wang []
Livestream commerce in the food and beverage sector: how personal, social, and technical antecedents drive trust, affective commitment, and impulsive buying behavior
—Chompoonut Suttikun & Patcharaporn Mahasuweerachai []
Metaverse applications in hotel chains: value creation and value capture mechanisms
—Stefano Franco, Angelo Presenza, Antonio Messeni Petruzzelli & Myung Ja Kim []
Note
Tripolar sentiment toward generative AI in hospitality marketing: legitimacy, herd dynamics, and managerial implications
—Sezai Tunca & Aslı Ersoy []