J Fashion Mar Man
Introduction
Journal of Fashion Marketing and Management, 30(2)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Motivational antecedents for inconspicuous luxury consumption: a goal framing theory approach
—Sheetal Jain; Sita Mishra; Sandip Mukhopadhyay []
Development of a fashion recommendation system with consumers’ zero-party data applying the CART decision-tree model
—Woojin Choi; Ha Youn Kim; Bongjun Choi; Jaesik Moon []
Fashion attentiveness and influencer engagement: exploring social media appropriation in South Korea
—Sun Kyong Lee; Satomi Sugiyama ; Joohye Park; Hongchan Lee; James E. Katz []
Second-hand luxury goods purchase intention among millennials: a perspective on value
—Anele Desiree Sikakana; Nicole Cunningham; Isolde Lubbe []
The influence of virtual influencers’ credibility and self-congruity on fashion brand perception and purchase intention
—Eunjoo Cho; Kyuree Kim; Lauren Bouvier []
Sustainability of second-hand fashion as a business model: countervailing influence of contamination concern and cultural orientation
—Melissa Zulu; Asphat Muposhi []
Aligning perspectives: retailers and Generation Z consumers in the second-hand fashion market
—Annuska Toebast-Wensink; Mirella Soyer ; Tijs Timmerman; Marko P. Hekkert; Karlijn L. van den Broek []
Empowering creativity of fashion retail employees in retail automation: the impact of coaching leadership and the perceived ease of use
—Xun (Catherine) Sun; Joohye Hwang; Song-yi Youn []
AI vs. human design in fashion: critical role of product innovativeness in shaping consumer attitudes
—Garim Lee; Jungkeun Kim ; Kihyon Kim; Jennifer Yeeun Huh; Jaehyun Park []