J Bus Ind Mar
Introduction
Journal of Business & Industrial Marketing, 41(3)
INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: TOCs
Exploring key activities in strategic network formation: the effectiveness seeking perspective
—Chiara Luisa Cantù; Martina Lucarno []
The effect of customer education on brand associations and brand preference in business-to-business relationships
—Kamel Ben Youssef; Thomas Leicht; Anna Claudia Pellicelli []
Green learning orientation and environmental culture: enabling green innovation and B2B relationship management in manufacturing firms
—Ny Avotra Andrianarivo Andriandafiarisoa Ralison; Hisham Idrees; Syed Arslan Haider ; Xiangxia Meng; Muhammad Khayyam … []
Role of environmental corporate social responsibility and green information technology in the environmental performance of the UAE manufacturing industry
—Mohammed Nuseir; Ahmad Aljumah; Zafar Husain ; Ghaleb Elrefae []
Product renewal in platform-based ecosystems: the impact of product portfolio complexity in global derivative exchanges
—Yiyi Su ; Di Fan; Rekha Rao-Nicholson; Sihong Wu; Mengdi Shang []
Structural dependence and new product performance in coopetition: role of interorganizational learning and market overlap
—Areziguli (Arzigul) Wubuli (Obul ); Jianjun Yang ; Fuqinayi Youliwasi; Adilanmu Sitahong []
Intelligent resource orchestration counselor: how artificial intelligence enables enterprises’ exploratory innovation
—Qiang Lu; Wangzhe Qin; Yudong Yang []
From perceived value to customer loyalty behavioral intentions: a social exchange theory perspective on value-based selling
—Dong Liu; Sangbum Son; Yupeng Zhu []