J Brand Man
Introduction
Journal of Brand Management, 33(1)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Assessing branding strength: comparing marketer judgement and consumer data for brand identity elements
—Ruby Brus, Nicole Hartnett, Margaret Faulkner, Carl Driesener []
The influence of brand ambassador’s wrongdoing on consumers’ luxury brand desirability: the interplay of attachments, resilience, and empathy
—Kong Cheen Lau, Anwar Sadat Shimul, Ian Phau []
The impact of brand orientation on firm performance: examining the role of innovation and branding dynamic capabilities
—Saeid Samiei, Ismail Jafarpanah, Mehdi Mohammadi []
Impacts of design aesthetics, brand equity, and trust on electric vehicle purchase intention: an empirical study
—Yongchao Chen, Yanyan Hou []
Line extensions in the food retail sector: How to operationalise the extension level of a brand?
—Nina Lehmann-Zschunke, Linda Siegmund-Schultze []
Sticks and stones: how resistance to negative information helps strong brands thrive
—Melanie Wiese, Tania Maree, Charles R. Taylor []