Qual Mar Res
Introduction
Qualitative Market Research, 29(1)
POSTING TYPE: TOCs
What content do fans like? Identifying key elements of elite athletes’ Instagram posts from the fans perspective
—Abed Mahmoudian; Behzad Izadi; Do Young Pyun []
The validity and reliability of case study research: a systematic review and framework
—Victor Silva Correa; Wilquer Silvano de Souza Ferreira; Marcio Cardoso; Matheus Albergaria de Magalhães []
How green influencers’ content strategies promote pro-environmental awareness through electronic word of mouth (e-WOM)
—Thi-Thao Nguyen ; Thai-Thinh Dang []
Sequencing the visual narrative: a multi-phase co-created photo-elicitation approach
—Chetan Shah ; Sandra D. Smith; Karen V. Fernandez []
Greener labels, stronger bonds: driving engagement and value co-creation through retailers’ sustainability and sustainable development goals alignment
—Gulbin Durmaz; Pantea Foroudi; T.C. Melewar; Charles Dennis; Athina Dilmperi []
Observing object circulation as movement using participants’ visual ethnography: theoretical relevance and research protocol
—Monica C. Scarano; Nil ÖzçaÄŸlar-Toulouse []