Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 44(1)
POSTING TYPE: TOCs
The effects of salesperson involvement on training design: identifying necessary conditions for exceeding sales quota
—Richard Conde; Cameron Sumlin; Lucille Pointer []
Building connections with virtual influencers: the role of friendship and psychological well-being in driving social media engagement and purchase intention
—Jihye Kim; Minseong Kim []
Dealing with demarketing of branded products on social media platforms
—Shiv Ratan Agrawal; Divya Mittal []
The influence of rating scale formats on customer evaluation and perceived review helpfulness: empirical evidence from field and experimental studies
—Jong Min Kim; Mina Jun; Jeongsoo Han []
Shopping in the metaverse: role of enjoyment from the perspective of information system success model
—Shuman Wang; Zeran Zhang; Yajing Yin; Chunlin Yuan []
Customer experience of co-creation vs co-destruction in retailing: the role of key moments throughout the customer journey
—Muhammad Farrukh Abid; Sara Quach ; Amjad Shamim; Park Thaichon; Junaid Siddique []
Ethical marketing: a review and research agenda
—Omkar Dastane; Eugene Cheng-Xi Aw; Juan Carlos Fandos-Roig; Javier Sánchez-GarcÃa []
Business ties and effectuation for radical innovation in small firms: the moderating role of competitive aggressiveness
—Masoud Karami; Mokter Hossain; Omid Hashemi; Nikan Mehrara []
Social media fatigue among university students: a configural modeling of stressors and distractions
—Walid Chaouali; Houssem Edine Nasr; Arch G. Woodside; Afef Khalil; Sihem Ben Saad []
Is green the new gold? Green branding and its state-of-the-art
—Seema Bhardwaj; Ritika Chopra ; Weng Marc Lim; Satish Kumar []