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INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs

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How multi-domain innovation influences consumer decisions in retail context: The mediating role of perceived brand resilience and its boundaries
—Jie Han, Tengqi Xin, Liangping Sun, Yaoyao Liu []

From incident to impact: Examining consumer resistance to electric vehicles using event systems theory and risk amplification
—Zhenya Tang, Xueyan Dong, Yuxin Tian, Jianliang Hao, Yang Zhou []

Retailer blockchain adoption with strategic consumers facing counterfeit entry
—Yuhan Huang, Jing Chen, Hui Yang, Fei Sun []

An innovation resistance theory perspective on augmented reality in retail: The moderating role of culture in active and passive resistance
—Daniel K. Maduku, Joyce I. Mxinwa []

Reconciling consumer intuition and machine: Algorithmic intuition conflict and the design of Consumer–AI collaboration
—Sreejesh S, Souvik Singha []

The substantial role of weather data in consumer spending prediction: A robust machine learning assessment
—Isaac D. Gerg, Arik M. Tashie, Amiya Patanaik, Evan Koester, Himanshu Gupta, David J. Farnham []

Hybrid analytical approach to understanding male consumer behavior: Integrating PLS-SEM, ANN, and sentiment analysis in the context of green grooming products
—Shatabdi Sonkar, Pragya Singh, Stefanie Wannow []

Exploring passenger perceptions of services and sustainability via online review analytics for airport assessing and diagnosing
—Yu-Hsiang Hsiao, Bing-Xun Li []

Is entering the low-end market better? The implication of managing out-of-season product with pricing strategies
—Li Hengyu, Man Jiahe, Gegen Tana, Chai Junwu []

The role of scent congruence with luxury brand image in consumers’ emotions, memory, and brand resonance: A mixed-methods approach using EEG and quantitative analyses
—Sanghee Kim, Hyo Jung (Julie) Chang, Bengie L. Ortiz, Jo Woon Chong []

Turning the ‘virtual’ into the ‘actual’: the role of perceived marketplace influence in transforming platform affordances into green logistics behaviour
—Lanhui Cai, Wenhao Luo, Mingjie Fang, Xueqin Wang [Google Scholar]

Beyond technology: The dual role of AI and narratives in driving ESG performance in China’s retail industry
—Tian tian Mu, Qiaojuan Shan, Guangyu Zhu, Yang Xu, Gomaa Agag, Osman Alipour [Google Scholar]

Exploring psychological dependency on romantic companion robots in the single economy: Implications for digital intimacy and consumer services
—Qian Bao, Guanhong Xie, Yuan Yao []

Doing good but feeling bad: How checkout donation requests might backfire for retailers by eliciting negative emotional and cognitive consumer response
—Ying Zou, David Matthews, Sally Rao Hill, Arvid O.I. Hoffmann []

The effect of cross-gender endorsement in live streaming:the moderating role of sexually related products
—Shuwei Mo, Yixing Yang []

Designer-consumer similarity matters: The effect of AI-designed products on purchase intention
—Zhen Yang, Allen Ding Tian []

A dual-orientation framework integrating explicit and silent information for Mobile game improvement and publicity: An asymmetry and term-level CR analysis based on online reviews
—Yanze Liu, Tian-Hui You, Bing-Bing Cao, Junrong Zou []

GETUSP: Goal-oriented topic modeling framework for unique selling point discovery
—Saeran Park, Sangmin Lee, Jiyoon Lee, Minjeong Ma, Joonghoon Kim, Younsun Kim, Pilsung Kang []

Advanced shelf space allocation in brick-and-mortar stores: A multi-population differential evolution approach for high-impact planogram design
—Xiaomo Yu, Ling Tang, Jie Mie, Jiajia Liu, Long Long []

Mirroring desire: Narcissism, psychological ownership, and purchase intentions for self-replicated sex robots
—Amit Mahimkar []

The new frontier of customer understanding: Financial satisfaction and AutoML in banking
—Manuel Alonso Dos Santos, Carmen Zarco-Fernández, Francisco Liébana-Cabanillas []

Visual fidelity and price transparency in luxury-brand NFTs: Impacts on consumer authenticity perceptions and purchase intentions in metaverse retailing
—Guanglu Liu []

The influence of reward qualifying conditions on participation in online referral programs
—Jian Zhang, Qing Lu, Li Zhang, David Harness []

The double-edged sword of incentivized referral: How invitation mechanisms undermine engagement in PDT-OBCs
—Hongde Liu, Taiming Wang, Yue Xiao, Gaojie Pan []

Pricing and financing strategies for start-ups’ innovative product: Dynamic game analysis based on consumer value co-creation
—Jing Zhang, Junli Wang, Alfons Palangkaraya, Zhangwei Feng, Tie Gao []

How digital efforts build equity: Moderating role of brand type, familiarity, and consumer green consciousness in the fashion sector
—Fang-Yi Lo, Muhammad Dliya’ul Haq, Meng-Hsuan Wu, Matthew Ting Chi Liu []

Can AI make us less green? Insights from four experiments on digital speed, time perception, and sustainable consumption
—Han Wang, Songyu Jiang, Xuming Li, Osman Alipour, Gomaa Agag []

Men can be green! Resource concern explains gender differences in green consumption
—Xin-Ru An, Ai-Mei Li, Nan Liu, Jin Zhang, Ying Gao []

When should sellers offer rebates for consumer reviews
—Lei Xiao, Ruixiao Dong []

The interplay of typeface and apology source in shaping sincerity and forgiveness
—Ruojia Xiang, Hyun Jung Park []

Skincare satisfaction goes green? A comparative textual analysis of vegan and conventional product reviews
—In-Hyoung Park, Jaehye Suk, Hayoung Kim, Seunghyun Kang, Jae-Eun Chung []

Disentangling the interplay between customer orientation and innovation. A qualitative study from small independent retailers
—Sandro Castaldo, Alice Mantovani, Lara Penco []

Display advertising or social media post? The impact of endorsement execution form on the effectiveness of virtual influencers’ advertising endorsements
—Yan Li, Xiaofang Xiang, Ruijuan Wu []

When reality meets intelligence: Integrating ARIx attributes with spatial immersion, self-brand connection, and aesthetic experience to influence retail brand equity
—Vikas Arya []

Psychological pathways from fake reviews to consumer switching in e-tailing: a cross-cultural analysis
—Thac Dang-Van, Linh T.M. Doan, Quintessa Huynh []

The interaction effect of virtual streamer anthropomorphism and price expectation discrepancy on purchase intention: The mediating role of inferred intentions
—Ji Li, Yuanhui Li, Xuan Wang []

Collaborative filtering or content-based recommendation? The effects of digital platform recommendation type on consumer’s intention
—Feng Li, SiTong Liu, Huanzhang Wang [Google Scholar]

Can AI streamers drive purchases in food delivery E-commerce live streaming? Evidence from an O2O platform
—Yuzhou Chen, Yulin Zhang, Haowen Fan, Yiting Guo []

Integrating customer actions into aspect-based service quality evaluation: A text mining framework
—Minjun Kim, Kyuho Maeng, Do-Hyeon Ryu []

Unpacking private labels: How discount, standard, and premium tiers shape national brand loyalty
—Gauthier Casteran, Polymeros Chrysochou []

When robots fail: Dual pathways of employee appraisals in hospitality
—Taeshik Gong, Yu-Shan (Sandy) Huang []

Gender differences in hedonic mobile app stickiness: A multi-group SEM analysis of processing pathways
—Rahul Meena, Samar Sarabhai []

Viewing inside or outside? The effect of internal detail views of food on consumer trust and purchase intention
—Xingyuan Wang, Zhiying Xu []

Optimal dynamic regulatory architectures for riders’ non-compliant deliveries: A reputation-triggered game analysis
—Hongyong Li, Yuxia Qiu, Jiantao Zhu [Google Scholar]

Tied-goods pricing: Consumer decision-making and managerial implications
—Kwanho Suk []

When help feels creepy: A MOA model of AI smart-retail adoption via perceived intrusiveness and the moderating role of trust in AI
—Chih-Jou Chen, Julian Ming-Sung Cheng []

Speaking of facts or experiences? The interaction effect between description types of virtual influencers and product types on endorsement effectiveness
—Yijia Sun, Chundong Zheng, Ke Ma []

Enhancing perceived legitimacy to increase VR museum revisits: Based on the DAST framework
—Wang Yedi, Zhu Jiaji, Yan Qing []

Fashion retailing and consumers in the digital age: E-semiotics and the Co-creation of luxury brand narratives on instagram
—Muhammad Naeem []

Does it matter who owns the AI device? Impact of device ownership on customer dissatisfaction in AI service failure
—Zhongpeng Cao, Liben Zhao, Tong Su []

AI-augmented Co-creation via social media posts and consumer identity formation: The interplay of interaction orientation, empowerment, creativity, and willingness
—Chi-Yao Peng, Muhammad Dliya’ul Haq []

Brands cannot own a human celebrity but can own an AI endorser: AI endorsers’ role in shaping consumer self-brand connection
—Xinran Wang, Huanzhang Wang []

NFT in loyalty programs: customer motivation for reward pursuit
—Eda Telli, Samet Aydin []

Unveiling the longitudinal influence of augmented reality cosmetic applications on female buying behavior: A cross-lagged panel model analysis
—Vivek Pant, Rajan Yadav, Mohit Beniwal []

Parasocial bonds drive brand connection: How listener-host parasocial relationships enhance brand advocacy through emotional investment
—Xiao Sun, Jing-peng Li []

The effect of the form realism of avatars on users’ intention to disclose privacy in online consultation context
—Xuan Nie, Li Zhou []

Choosing your companion: How locus of control shapes responses to AI vs. real pets
—Shuhui Gong []

When green feels real: The impact of green brand authenticity on consumer green behaviour and eWOM with PLS-SEM, NCA, and fsQCA
—Xin Liao, Weiping Yu, Siyu Ji []

Fast thinking, slow shopping: A context-contingent model of impulse buying across retail formats
—Jhong-Min Yang []

From emotional arousal to diminished cognitive control: How configurations of beauty streamer characteristics shape consumer impulse buying
—Hongbo Jiang, Jiaming Zeng, Jiewei Cai []

Data-driven agility in the UK retail sector: How SMEs innovate in dynamic environments through experimental evidence
—Mohammed Aldossary, Gomaa Agag []

How e-commerce adoption reshapes Scandinavian retail organisations: Employment intensity, enterprise density, and labour productivity
—Ghita Regasse []

From TikTok to travel: The impact of sport related user-generated short videos on destination brand attitude and purchase intention
—Xinxin Zhou, Guanglu Liu []