J Prod Brand Man
Introduction
Journal of Product & Brand Management, 35(1)
POSTING TYPE: TOCs
When brand activism meets adversity: consumer reactions to performance- and value-related crises of varying severity
—Barbara Francioni; Roberta De Cicco; Ilaria Curina; Marco Cioppi []
Brand advocacy: a scoping review and future research agenda
—Anwar Sadat Shimul; Anisur R. Faroque ; Esnaina Quader []
The solid past: visual stability of brand logos on consumer attitudes toward nostalgic brands
—Chunqu Xiao ; Chenyu Wang; Yayu Zhou []
Cause-related marketing of luxury brands: does the global versus local scope matter?
—Ling Jiang; Juan Shan; Annie Peng Cui []
From uniqueness to consumer behaviour: the mediating role of brand passion and brand addiction in masstige human brands
—Paula Rodrigues; Ana Brochado; Ana Sousa; Muhammad Junaid ; Ana Pinto Borges []
Nudging consumer engagement for food brands: a machine learning and visual framing-based typological approach
—S. Lianbiaklal ; Varisha Rehman []
City branding’s influence on social media engagement: the cool factor
—Bruno Schivinski ; Xiufang (Leah) Li; Abdullah M. Alahmari; Quynh Phuong Nguyen; Barbara Czarnecka … []
Price volatility and brand alliance
—Minjoo Kim; Kevin E. Voss []
The impact of brand inauthenticity on consumer emotional and behavioral responses
—Jessica Hoppner; Russell Abratt; Ryan White []
Fast fashion vs. Luxury fashion: who is better fitting with sustainable extension? The comparison of recycling and upcycling
—Teng Jing; Guicheng Shi; Matthew Tingchi Liu; Mingxia Zhu []