J Poli Mar
Introduction
Journal of Political Marketing, 25(1)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Enjoyment and Appreciation of Political Advertisements: How voters’ Issue Involvement and Congruence with the Sponsor Influence Their Responses and Decisions
—H. Denis Wu []
Political Marketing and Voting Behavior: A Systematic Literature Review and Agenda for Future Research
—Rıdvan Kocaman & Melih CoÅŸgun []
Understanding Voter Resistance to Political Campaigns: Evidence from National Elections of Pakistan
—Irfan Qadir & Mahwish J. Khan []
Boycott and Buycott Intent to Actions: Unpacking the Role of Political Ideology and Advertising Through The Society of the Spectacle
—José A. Flecha-Ortiz, Rolando Rivera-Guevarrez, Maria Santos-Corrada & Maria Fonseca []