J Fashion Mar Man
Introduction
Journal of Fashion Marketing and Management, 30(1)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Drivers of consumer brand advocacy in the metaverse
—Vivek Mishra; Piyush Gupta []
Driving impulsive purchases and building loyalty: the power of experiential marketing in fast fashion apps
—Chung-Kuang Hou []
Typology of circular supply chain strategies: unlocking value creation in fashion and textile industry
—Ying Ye ; Kwok Hung Lau []
Factors influencing the online apparel recycling behavior in China: a multiple stage analysis using PLS-SEM and fsQCA
—Dimin Wang; Siyu Long; Wen Jie Julie []
Conspicuous consumption as a mediator between body esteem and athleisure purchases among millennials
—Na Young Ahn; Yeayoung Noh []
How fashion influencers drive consumers online brand-related activities (COBRAs)
—Kian Yeik Koay; Michael Ariel Satyadi []
Decoding sustainable disposition: how consumer values shape fast fashion disposal intentions
—Soumita Kundu; Bhuvanesh Kumar Sharma []
Can multinational enterprises engage in the business of New Chinese-Style apparel? An analysis of the influencing factors of consumer satisfaction based on texts from Sina Weibo
—Yiye Zhu; Yu Huang []
Second-hand clothing consumption as a driver of circular economy: review, synthesis and research agenda
—Shalini Aggarwal; Suchita Jha; Manisha Paliwal; Khan Md Raziuddin Taufique ; Omkar DastaneJournal of Fashion Marketing and Management, 30(1) []