J Con Mar
Introduction
Journal of Consumer Marketing, 43(1)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
Visual storytelling with archetypes: howsingle-image content can tell cohesive and consistent brand stories
—Joachim Scholz; Antonia Mantonakis; Jacob Gigliotti []
Exploring communication strategies with esports fans: signaling physical location and popularity
—Gavin Nolin; Ismail Karabas; Skyler King []
Hoping to get it right: the role of variety-seeking in the context of gift giving
—Guanling Huang; Han Zhang []
Beyond usefulness: unveiling the factors driving visitor acceptance of technology in sports museums
—AyÅŸen CoÅŸkun; UÄŸur Öncül []
Plan your future: the mechanism of power distance belief in future planning
—Xinyu Zhou; Jianjun Zhu ; Mihai Niculescu; Qiang Fei []
Developing consumer segments in Canada for a shift towards sustainable diets
—Sadaf Mollaei; Goretty M. Dias; Jennifer K. Lynes []
Service failure attributions and customer incivility intention: role of anger and mindfulness
—Mihir Kumar Kushwah; Himanshu Shekhar Srivastava []
Values, risk and biodiversity-friendly action: perceived consumer effectiveness matters
—Outi Uusitalo; Henna Rouhiainen; Mitra Salimi []