J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 53(6)
POSTING TYPE: TOCs
A multiple-stakeholder view of open and user innovation: Systematic review and future research agenda
—Keith Marion Smith, Matthew S. O’Hern, Mason R. Jenkins, Paul W. Fombelle, Charles H. Noble []
Salesperson pricing discretion: Exploring the contingent effects and customer outcomes
—Amalesh Sharma, Tarun K. Sharma, Wyatt A. Schrock, Eli Jones []
The past, present, and future of adaptive selling: Toward an integrative framework
—Nawar N. Chaker, Rhett T. Epler, Gabriel Moreno, Dana Amiri, Elizabeth G. McDougal, Jay O’Toole []
Verbal persuasion in marketing: A multimethod meta-analysis of analytical and narrative processing
—Davide C. Orazi, Anne Hamby, Dennis Herhausen, Tom van Laer, Stephan Ludwig, Chahna Gonsalves, Dhruv Grewal []
Big data or big brother: When is recontacting the digital customer OK?
—Yin Bai, Yan Wang, Xingyao Ren []
Hijacked, blindfolded, and handcuffed: Navigating the turbulent consumer journey for mental illness treatment services
—Ann M. Mirabito, Justine Rapp Farrell, Jane E. Machin, Elizabeth Crosby, Natalie Ross Adkins []
Chief marketing officer role design
—Kimberly A. Whitler, Lopo L. Rego, Neil A. Morgan []
Exploring the interaction between television and branded search advertising: Implications for real-time syncing strategies
—Ivan A. Guitart, Guillaume Hervet []
Understanding consumers’ online browsing patterns and influence of marketing stimuli: A two-layer sequence analysis approach
—Yi Ding, Haifeng Xu, Chee Wei Phang, Bernard C. Y. Tan []
Channel governance effectiveness and country contingencies: a meta-analysis
—Danny P. Claro, Jiaqi Xue, Aoran Hong, Robert W. Palmatier, Yonggui Wang []
Platform customer misconduct: A conceptual framework for research and practice
—Ju-Yeon Lee, Shrihari Sridhar, Narendra Bosukonda, Shuai Yan []
Beyond buying: Extending the concept of acquisition in consumption
—Fleura Bardhi, Matteo Corciolani, Daniele Dalli, Varala Maraj []