Intl J Bank Mar
Introduction
International Journal of Bank Marketing, 44(1)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Guest editorial: A theatrical perspective of customer-to-customer (C2C) interactions and helping behaviours in the banking environment
—Estelle van Tonder; Stephen Graham Saunders; Naz Onel; Jillian Farquhar []
A helping hand in banking: how off-site customer-to-customer interactions impact the mobile banking usage behaviour and financial well-being
—Sonali Sonali; Shabir Hussain ; Sameer Gupta; Sunil Bhardwaj []
NFT valuation appreciation: the role of implicit theory
—Yuanyuan (Gina) Cui; Patrick van Esch []
Mapping customer-to-customer helping behaviour in financial services and digital platforms: a bibliometric and content analysis
—Mercy Mpinganjira []
Trust, usefulness and the adoption of financial advice: comparing consumer responses to social media (C2C) versus institutional (B2C) sources
—Daniel K. Maduku ; Siphiwe Dlamini []
An unsupervised approach to demystifying customer-to-customer interactions in the banking sector: the case of the Moroccan banking sector
—Soukaina Ettalibi ; Marouane Dirchaoui; Abdeljalil El Ouardighi; Abdallah Abarda []
Customer-to-customer (C2C) interactions in Islamic banking: a conceptual framework for service co-creation in financial services
—Moayad Moharrak; Emmanuel Mogaji []
Ongoing value co-creation amidst service encounter setbacks in the banking environment: a viewpoint and call to action
—Estelle van Tonder []