Mar Sci
Introduction
Marketing Science, 45(1)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Gender-Based Pricing in Consumer Packaged Goods: A Pink Tax?
—Sarah Moshary, Anna Tuchman, and Natasha Vajravelu []
Regional Poverty Alleviation Partnership and E-Commerce Trade
—Zemin (Zachary) Zhong, Wenyu Zhou, Jiewei Li, and Peng Li []
Is Fair Advertising Good for Platforms?
—Di Yuan, Manmohan Aseri, and Tridas Mukhopadhyay []
Symbolic vs. Substantive Support: The Impact of Black Lives Matter on Black-Owned Businesses
—Siddharth Sharma, Justin Frake, and Jared Watson []
Bad Apples on Rotten Tomatoes: Critics, Crowds, and Gender Bias in Product Ratings
—Luis Aguiar []
Job Security, Gender, and Sales Performance: Evidence from a Retail Sales Context
—Diego F. Salazar, Noah Lim, and Ingrid Koch []
The Evolution of Discrimination in Online Markets: How the Rise in Anti-Asian Bias Affected Airbnb During the Pandemic
—Michael Luca, Elizaveta Pronkina, and Michelangelo Rossi []
Applying Large Language Models to Sponsored Search Advertising
—Martin Reisenbichler, Thomas Reutterer, and David A. Schweidel []
Shrinkflation and Consumer Demand
—Aljoscha Janssen and Johannes Kasinger []
Investigating the Impact of Advertising on Smoking Cessation: The Role of Direct-to-Consumer Prescription Drug Advertising
—Erfan Loghmani and Ali Goli []
Vertical Competition on a Common Platform
—Xiaojuan Puyang, Zheyin (Jane) Gu, Rachel R. Chen, and Juan Li []
When Less Is More: Content Strategies for Subscription Video on Demand
—Miguel Godinho de Matos, Samir Mamadehussene, and Pedro Ferreira []
Estimating Position and Social Influence Effects in Online Search
—Ata Jameei Osgouei, Andrew T. Ching, Brian T. Ratchford, and Shervin Shahrokhi Tehrani []
Can Rising Eco-sensitivity Hurt Sustainability? Eco-impact of Durable Goods Innovations
—K. Sudhir, Ramesh Shankar, and Yuan Jin []