J Mar Comm
Introduction
Journal of Marketing Communications, 32(1)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Impact of corporate purpose and product attractiveness on job satisfaction and turnover: Evidence from Japanese industries
—Takumi Kato & Masaki Koizumi []
Unlocking the persuasive power of virtual influencer on brand trust and purchase intention: a parallel mediation of source credibility
—Papaporn Chaihanchanchai, Saravudh Anantachart & Nalinnipa Ruangthanakorn []
CSR fit with CEO image: Unpacking its influence on stakeholder engagement and authenticity perception
—Keonyoung Park []
Linear TV audience deficiency units in marketing mix models: Tilting at windmills or misleading marketing communication spend optimization
—JoAnn Sciarrino, Todd Kirk & John Prudente []
Nostalgia marketing – a systematic literature review and future directions
—Mayukh Mukhopadhyay []