J Global Scholar Mar
Introduction
Journal of Global Scholars of Marketing Science, 36(1)
POSTING TYPE: TOCs
Apologizing for online service failures: How does the use of emojis have an impact on customer forgiveness?
—Jie Cai & Yoonseo Park []
Developing the indexical-iconic food authenticity scale
—Sean Lee, Vanessa Quintal & Ian Phau []
Trust-building factors of service quality and the impact of trust on commitment and referral intentions for B2B IT service vendors
—Dae Hwan Kwon & Erin Cho []
Investigating perceived integrated interaction on e-commerce: How omnichannel experiences drive flow, anticipatory value, trust, and positive WOM
—Akram Harmoni Wiardi, Basu Swastha Dharmmestha & Bernardinus Maria Purwanto []
An S–O–R model perspective on e-commerce: Personalization, hedonic motivation, and customer experience driving e-satisfaction and repurchase intention in a developing country
—Thi Cam Le Nguyen, Thi Tra Phuong Nguyen & Adam Voak []
Evolution of salesperson motivation research: A bibliometric analysis
—Claire Huiyoung Cha []