J Global Fashion Mar
Introduction
Journal of Global Fashion Marketing, 17(1)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Do AI-generated fashion ads work as effectively as real fashion ads? An eye-tracking comparison of consumers’ visual attention
—Emily Kiper & Yuli Liang []
Online apparel presentation: Exploring consumer response toward different types of product images
—Jonghan Hyun []
Head start in visual merchandising: Anthropomorphism of mannequin heads in storefront windows
—Angela Bargenda, Erhard Lick, Mehdi El Abed & Dhoha Trabelsi []
Female entrepreneur brand building: Leveraging gender in sustainable fashion
—Cecilia Pasquinelli, Giulia Monteverde, Serena Rovai & Andrea Runfola []
The dynamics of environmental knowledge and skepticism in green footwear marketing
—Angga Ranggana Putra & Caroline Kopot []
Examining brand transparency as a driver of customer referral engagement in fashion context
—Anh Thuy Trinh, Trang Thi-Thuy Duong, Phuc Thanh Nguyen & Nhi Ha Quynh Le []