AMR Rev
Introduction
AMS Review, 15(3/4)
POSTING TYPE: TOCs
Transformative Consumer Research
—Editorial []
Building on and galvanizing AMS Review’s progress
—Sreedhar Madhavaram []
Transformative consumer research in the new era of marketing: An introduction to the special issue
—Eva Kipnis, Aronté Marie Bennett, Martina Hutton, Ronald P. Hill []
From satisfaction to sustainability: A conceptual introduction to sustainable consumer well-being
—Jane Emma Machin, Josephine Go Jefferies, Elizabeth Crosby, Natalie Ross Adkins, Ann M. Mirabito, Elaine Holt, AuÅ¡ra RÅ«telionÄ—, Daniela Alcoforado []
Lighting the fire of curiosity: How agents of transformation can ignite and sustain transformative consumer journeys
—Yuliya Komarova, Joan Ball, Verena Hüttl-Maack, Julia Bayuk, Rebecca Rabino, Courtney Droms Hatch, Myla Bui, Darima Fotheringham, Hillary Smith []
Effect of country characteristics and exogenous shocks on philanthropic impact: Opportunities for marketing strategy influence for nonprofits
—Abhijit Roy, Eric Van Steenburg, Lauren Drury []
From algorithms to ecosystems: A transformative consumer research perspective on artificial intelligence for sustainable living
—Naz Onel, Leila Elgaaied-Gambier, Sara Baskentli, Estelle Van Tonder []
Toward a broader understanding of boomerang effects: The negative unintended consequences of poverty alleviation programs
—Robert Alfonso Arias, Iina Ikonen, Bridget Leonard, Kristin Scott, Stephen Juma, Aida Faber []
Beyond governmentality: Towards a critical political economy perspective on responsible consumption
—Robin Bankel, Cecilia Solér []
Generative coexistence: Rethinking marketization in the cultural field
—Ksenia Kosheleva, Julia A. Fehrer, Kaj Storbacka []
Brand communications with self-directed negative messages: A conceptual framework and research agenda
—Vaishnavi Kale, Eda Sayin []
Toward networked social identity theory: Reconceptualizing social identity in the digital age
—Brian Whelan []
AI washing: A conceptual exploration
—Samer Elhajjar, Omar S. Itani []
The emergence and influence of the customer experience in the context of sustainable consumption
—Bidyut Kumer Balo, Elina Jaakkola, Majid Aleem, Birgitta Sandberg []
Introduction to Theory and Practice
—Bernard Jaworski []
Securing early-mover advantage in technology markets: Insights from the field on the contingent influence of organizational will and skill
—Shikhar Sarin, Trina Sego, Anthony Di Benedetto, Ravindra Chitturi, Subin Im []
Contingent influences of innovation characteristics and firm capabilities on early-mover advantage: A conceptual framework for high-tech environments
—Shikhar Sarin, Subin Im, Anthony Di Benedetto, Trina Sego, Ravindra Chitturi []