Marketing Strategy Meets Wall Street
Introduction
San Antonio, TX, 27-28 Mar 2026; Deadline 26 Jan
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Revisits
Posted by: Ashwin Malshe
The Department of Marketing at UT San Antonio takes great pleasure in inviting you to attend the 2026 Marketing Strategy Meets Wall Street Conference on 27-28th March, 2026 in San Antonio, Texas. Papers presented at the conference will be eligible for submission to an upcoming Special Issue on Rethinking the Marketing-Finance-Accounting Interface in the Journal of the Academy of Marketing Science (JAMS). Dr. Charles Noble, the JAMS editor-in-chief, will deliver a presentation at the conference outlining the goals of this special issue.
This is a premier biennial conference for marketing strategy researchers especially interested in the marketing-finance interface. Please visit the conference website at for information about the conference, paper submission, registration, etc. The paper submission deadline is January 26, 2026 and early bird registration ends on January 31, 2026.
If you have any questions, please contact the conference chairs Richard Gretz (Richard.Gretz@utsa.edu), Larisa Kovalenko (Larisa.Kovalenko@utsa.edu), and Ashwin Malshe (Ashwin.Malshe@utsa.edu)