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Diversity, Equity and Inclusion in B2B Markets

Introduction

Special issue of Industrial Marketing Management; Deadline 1 Feb 2026

INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: Revisits

Posted by: Belinda Dewsnap

If you conduct research on Diversity, Equity, and Inclusion (DEI) topics within B2B markets, consider submitting your work to the special issue of Industrial Marketing Management.

The submission window closes on February 1st, 2026.

While DEI initiatives have received criticism from high-profile leaders (BBC, 2024), with media outlets suggesting DEI initiatives are dying out (CBNC, 2023; The New York Times, 2024), a recent industry report highlights that DEI initiatives continue to grow (Littler, 2024). This is no surprise, considering that the business case for DEI continues to gain strength (McKinsey, 2023). Research from global giant Boston Consulting Group (BCG) demonstrates that DEI initiatives can boost financial performance, help attract talent, reduce attrition, and increase employee motivation (BCG, 2024). Further, DEI initiatives have additional benefits for organizations, enhancing their competitive position, agility, innovation, and brand perception (Forbes, 2023). With so many distinct advantages, it is clear that B2B practitioners continue to consider and value DEI initiatives.

Guest editors:

  1. Belinda Dewsnap* (Loughborough Business School, UK), 
  2. Milena Micevski (Copenhagen Business School, Denmark), 
  3. Dayle Childs (Bournemouth University, UK), 
  4. Maria Rouziou (Texas A&M University, USA), 
  5. Nawar N. Chaker (University of Tennessee, USA), nchaker1@tennessee.edu

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