J Promo Man
Introduction
Journal of Promotion Management, 31(8)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Editorial for the Journal of Promotion Management Collection
Virtual Triumphs: Key Articles on Digital and Online Promotions
—Hooshang Beheshti & George Spais []
The Impact of Content Strategies on Generation Z′s Engagement on Social Media
—Bárbara Vasconcelos & Sara Teixeira []
Social Media Marketing Activities and Self-Brand Connection: The Role of Customer Engagement and Brand Authenticity
—Pradeep Kautish, Karan Nilesh Radia & Shachi Radia []
From Enjoyment to Action: How Sales Promotion Amplifies the Hedonic Benefits of Influencer Credibility on Purchase Intention?
—Minh Pham, Thom Hoai Thi Nguyen, Le Thi My Le, Vy Thao Thi Nguyen, Hao Yen Tran & others []
Social Media Brand Advocacy and Repurchase Among Gen Z in Vietnam’s D2C Market
—Dung Pham Thi Phuong, Long Hoang Cuu, Uyen Nguyen Viet Xuan & Khanh Nguyen Phuc []