J Mar Res
Introduction
Journal of Marketing Research, 63(1)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
AI for Customer Journeys: A Transformer Approach
—Zipei Lu and P.K. Kannan []
Online Venting: The Impact of Temporal Proximity Cues and Emotionality on Perceptions of Negative Online Review Value
—Lauren Grewal, Andrew T. Stephen and Yakov Bart []
The Different Effects of Mass-Media Marketing and Personal Sales Budgets Across the Life Cycle of B2B High-Tech Start-Ups
—Arnd Vomberg, Maximilian Friess, Sascha Alavi, Verena Maag and Jan Wieseke []
The Stability Effect for Weight Judgments
—Lu Yang, Dengfeng Yan and Priya Raghubir []
Who Will I Be With(out) You? Consequences of Perceived Romantic Relationship Status Stability on Product Rentals
—Yuechen Wu, Jared Watson and Ali Faraji-Rad []
Who Benefits from Alternative Data for Credit Scoring? Evidence from Peru
—Jung Youn Lee, Joonhyuk Yang and Eric T. Anderson []
It Takes One to Buy but Two to Say Goodbye: Asymmetrical Preference for Others’ Involvement in Product Decisions Across the Customer Journey
—Theresa A. Kwon, Peggy J. Liu and Kelly L. Haws []
The Power of Star Creators: Evidence from the Live Streaming Industry
—Kun Qian and Ying Xie []
When Words Meet Visuals: How Content Composition Drives Social Media Engagement for Marketer-Generated Content
—Ivy Chu Dang, Canice M.C. Kwan, Jayson S. Jia and Yang Shi []
Just Keep It: When and Why Returnless Product Returns Foster Brand Support
—John P. Costello and Christopher J. Bechler []