J Interactive Mar
Introduction
Journal of Interactive Marketing, 61(1)
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs
Customer Experiences in Branded Metaverse Events: Effects on Brand Equity
—Margherita Pagani and Lijun Xie []
Internet Meme Marketing over the Fad Cycle
—Michael R. Ward []
Human Is Gold: Why Premium Customers Hate Chatbots and What to Do ÂÜÀòÉç¹ÙÍøt It
—Aruna Divya Tatavarthy, Jareef Martuza and Helge Thorbjørnsen []
Hooking Customers with Facebook: An Empirical Analysis of Grocery Stores’ Online Engagement
—Nikki N. Numan, Tom J.P. Wielheesen, Laurens M. Sloot, Tammo H.A. Bijmolt and Erjen van Nierop []
Crowdsourcing Participation for Firms with Poor Reputations: The Role of Competitive Intensity and Firm-Oriented Motivations
—Fanny Cambier and Nadia Steils []
How Does Brand-Generated Content Engage Consumers? A Study on Fashion Brands’ Instagram Data
—Xiaoru Gao, S. Chan Choi, Sunghoon Kim, Kihyun Kim and Madhavi Chakrabarty []