J Applied Mar Theory
Introduction
Journal of Applied Marketing Theory, 12(2)
POSTING TYPE: TOCs
Comments from the Editors
—Tulay Girard, Brian Whelan []
An Examination of Brand Avoidance Among Consumers of Membership Business Models
—Cara Peters, Bradley W. Brooks []
Is Political Information Over Facebook Credible? A Look at the 2020 Presidential Election
—Kristina Harrison, Shawn Thelen, John B. Ford []
Decoding the Dynamics of CEO Sociopolitical Activism and Stakeholders’ Response
—Nayyer Naseem, Yuqi Wang, Faraz Moin []
Educating for Impact: A Prosocial Marketing Approach to Foster Altruism Among Young Consumers
—Bela Florenthal []
The Role of Apparel in College Student Athletic Affiliation
—Robin Hardin, Michelle L. Childs []
Motion Picture Reviews as Determinants of Box Office Revenue in the Post-COVID Environment
—Fernando Comiran, Velitchka D. Kaltcheva, Anthony Patino []