Choice Modelling and Experimental Design
Introduction
Online course, Mar-Apr 2026
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Events
Posted by: Bas Donkers
ONLINE COURSE IN CHOICE MODELLING & EXPERIMENTAL DESIGN
March-April 2026 (early bird deadline: 3 February)
For the 7th time, experts from the fields of transport, marketing, and health will teach this 8-week course. This comprehensive online course discusses all practical steps and theoretical underpinnings for choice modelling studies, from study design and the design of surveys and choice experiments, to choice model estimation, analysis and interpretation. The course includes 30 hours of live lectures, 10 hours of pre-recorded videos, and 20-30 hours of exercises and self-study.
Instructors: Prof Stephane Hess, Prof Michiel Bliemer, Prof Bas Donkers
Guest speaker: Prof Esther de Bekker-Grob
The course is supported by the Erasmus Choice Modelling Centre and developers of widely used software for choice modelling. It includes tutorials and live demonstrations of tools for model estimation (Apollo), experimental design (Ngene), and conducting surveys and choice experiments (SurveyEngine).
More information: