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POSTING TYPE: Revisits

Posted by: Tulay Girard

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The 2026 AMTP Conference submission deadline is January 15, 2026.

The 34th Annual Meeting of the Association of Marketing Theory & Practice (AMTP) conference will be held from March 29 to April 1, 2026, at the Embassy Suites – Ocean Front, Myrtle Beach, SC.

Please visit  for Call-for-Papers, submissions, information about the conference and events, and register for the conference.

We are pleased to announce that Dr. Geoffrey Hubona will be offering a Cluster Analysis Using R workshop (in-person and online) at the conference.

We will be hosting a plenary keynote speaker session “Marketing in the Age of AI: How DraftKings Builds Loyalty Through Data Science and Personalization,” to be presented by Vatsal Modi from DraftKings.

Come to another great AMTP conference in Myrtle Beach and enjoy the camaraderie of fellow marketers, the luxury hotel facilities, the beach and/or golf. Please pass this announcement on to your colleagues and encourage them to join AMTP.

We are also inviting high-quality original manuscript submissions to the Journal of Applied Marketing Theory (JAMT). Please visit JAMT’s website at: to access the back issues and submit your paper. JAMT is an open-access and no-charge journal (ISSN: 2151-3236), affiliated with AMTP, and publishes two issues a year. JAMT is indexed in Cabell’s Journalytics, Sherpa Romeo, CrossRef, DOAJ, and Google Scholar, and listed in WorldCAT and CLOCKSS.

 

If you have any questions regarding the conference or the journal, would like to volunteer to serve for the journal and/or the conference, or sponsor any of the events, please email Tulay Girard at tug1@psu.edu.