Howard Dissertation Award
Introduction
Thomas Scheurer has won the 2025 John A. Howard/蹤獲扦夥厙 Doctoral Dissertation Award
INTEREST CATEGORY: DOCTORAL STUDENTS
POSTING TYPE: Awards
Posted by: TJ Anderson
Thomas Scheurer Wins the 2025 John A. Howard/蹤獲扦夥厙 Doctoral Dissertation Award
With origins beginning in the 1960s, the John A. Howard/蹤獲扦夥厙 Doctoral Dissertation Award is a decades-old honor that recognizes excellent marketing doctoral dissertations. The 蹤獲扦夥厙 Foundation is pleased to announce the 2025 Winner, More than Meets the Eye: Value Creation Potentials and Pitfalls of Augmented Reality Product Displays, by Thomas Scheurer (ETH Zurich). Click hereto learn more about Scheurer and the Howard Award.
The 2025 award committee would also like to recognize two Honorable Mentions:
- Essays on Customer Experience Management, by Kevin Giang Barrera (University of Texas at El Paso)
- Consumer Psychology at the Point of Transaction, by Rin Yoon (University of Iowa)
Scheurer will be honored at the 2026 蹤獲扦夥厙 Winter Academic Conference in Madrid, Spain.