Services Mar Quart
Introduction
Services Marketing Quarterly, 47(1)
INTEREST CATEGORY: SERVICE
POSTING TYPE: TOCs
Extending the Moral Template for Service Robots: an Examination of Reactions to Robots as Moral Judges
—Magnus Söderlund []
Virtual Assistant Usage Habit: The Mediating Role of Emotional and Cognitive Trust in the Context of Anthropomorphism, Enjoyment, Intelligence
—Fatih Mehmet Kıyak & Sonyel OflazoÄŸlu Dora []
Demystifying the Role of Personality Traits on Brand Switching in the E-commerce Sector: Mediating Role of Negative (Brand Hate) and Positive (Brand Forgiveness) Emotions Using SOR Theory
—Upasana Seth & Harmeen Soch []
From Screen to Cart: Unpacking the Moderating Role of Sale Proneness in Product Placement-Driven Impulse Buying
—Anh Dao Kim, Phi Hung Truong, Michal PilÃk & Duc Sinh Hoang []
The Perils of Using Self-Deprecating Humor in Service Recovery Communication: Customer Evaluations of the Firm
—Lindsay R. Levine & Hyunju Shin []
Book Review
AI Innovation in Services Marketing
—Wadim Strielkowski