J Intl Con Mar
Introduction
Journal of International Consumer Marketing, 38(1)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
Michelin Matters? Examining Perceived Value, Skepticism, and Dining Intentions
—Kong Cheen Lau, Sean Lee & Ian Phau []
A Cross-Country Investigation of the Impact of Heterogeneity on African Middle-Class Shopping Behaviour and Distribution Channel Selection
—Tendai Chikweche, James Lappeman, Hossain Mohhamed, Lalitha Kirsnan & Paul Egan []
Revising the Concept of a Perceived Brand Globalness: Beyond Broad Market Reach
—Robert Jadach & Agnieszka TÅ‚uczak []
The Allure of Foreignness: Exploring the Impact of Foreign Language Labels and the Mediating Effects of Consumer Xenocentrism on Consumer Perceptions
—Erion Shehu, Ralf Vollmann, Azin Taban, Gentjan Cera & Enxhi Shehu []
Simplifying and Sharing: A Cross-Cultural Study on Promotion-Focused Minimalism
—Kyung-Tae Lee & Hiroyasu Furukawa []
The Impact of Emigrant Communities on the Image of a Country – The Case of the Portuguese Community in France
—Joao R. Freire, Rosane K. Gertner & Magdalena Florek []