Asia Mar J
Introduction
Asia Marketing Journal, 27(4)
POSTING TYPE: TOCs
The Impact of Sense of Power on Consumer Click-Through Intention Under AI Personalized Recommendation
—Li Li and Dhakir Abbas Ali []
How Does a Consumer’s Anticipated Happiness Influence Participation in Value Co-creation? : Focusing on Definition of Happiness
—Minsik Cho and Suna La []
‘It’s a dupe, not a counterfeit!’ an exploration of motives for dupe consumption motives
—Jungyong Ahn [Google Scholar]
When and Why Managerial ResponsesWork: A Dual-Process Model of Linguistic Cues, Review Rating, and Usefulness
—JungWon Lee and Cheol Park []
Mitigating Appearance Threats: The Differential Effects of Compensatory Consumption on Self-Control
—Yi-seo Jo and Eunice Eun-Sil Kim []
Strategic Distribution, Digital Marketing, and Open Innovation: Toward Integrated Capability Development for SME Performance
—Johannes Baptista Halik, Maria Yessica Halik, Septin Basongan, and Jhoel Mapau []