Italian J Mar
Introduction
Italian Journal of Marketing, 2026(1)
POSTING TYPE: TOCs
Influence of multiple celebrity endorsement on perceived brand credibility and patronage intention: the mediating role of brand attractiveness
—Godswill Agu Agu, Nnamdi O. Madichie, Sunday Chizobam Onyeokoro, Gazie S. Okpara, Onwubiko Ngozi Dike, Tade Daniel Omotosho, Clara Margaça []