Int J Adv
Introduction
International Journal of Advertising, 44(8)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Editorial
Branding with purpose: corporate reputation, CSR, and SDGs in advertising
—Pantea Foroudi, Nektarios Tzempelikos, T. C. Melewar & Charles Dennis []
Harmonious CSR and sustainable branding: evaluating the moderating role of corporate reputation and SDGs in shaping consumer trust in digital advertising
—Kuldeep Singh, Ranjan Chaudhuri, Sheshadri Chatterjee, Demetris Vrontis & Helene Yildiz []
Do social pressure and technological development influence green consumer behaviour? Evidence from Saudi Arabia
—Waleed Yahya Yousef []
Role of blockchain in shaping trust and purchase intentions for beauty brands advertised online
—Shreya Sangal, Achint Nigam, Abhishek Behl, Suraksha Gupta & Pierpaolo Magliocca []
The influence of artificial intelligence quality on business-to-business relationships on E-commerce platforms: unveiling the nexus
—Mohammadjavad Shabankareh, Hassan Kalantari Daronkola, Ali Sarhadi, Park Thaichon & Alireza Nazarian []
Artificial intelligence on social media and revisit behavior: evidence from the hotel industry
—Mohammadjavad Shabankareh, Alireza Ranjbaran, Weng Marc Lim, Hassan Kalantari Daronkola & Alireza Nazarian []
Inclusion in action: how brand commitment impacts perception of transgender-inclusive activist ads
—Heather Shoenberger, Bingbing Zhang, Rachel Peng & Fuyuan Shen []
Sustainable advertising and brand engagement: the role of consumer minimalism and scepticism
—Hesham Dinana, Farbod Fakhreddin, Reza Marvi & Donato Massi []
Navigating organic influence: a scientific evaluation of online review mechanisms
—Maria Palazzo, Paria Zamanfashami & Dongmei Zha []
Sustainable consumption with slow fashion
—Shyama V. Ramani, Noemi Lanzolla, Suraksha Gupta & Arnab Banerjee []
Regular section
That uncanny valley of mind: when anthropomorphic AI agents disrupt personalized advertising
—WooJin Kim, Yuhosua Ryoo & Yung Kyun Choi []
Disclosing the ‘real’ flaws: how influencer negative self-disclosure enhances influencer authenticity
—Jiyeon Lee & Eunice Kim []