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INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

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Competing through category interaction codes: An inhabited view of category strategy
—Enlan Wang, Peer C. Fiss []

The role of CEO integrity in M&A decision‐making
—Jan C. Hennig, Jan C. Bauer, Tomi Laamanen []

Right on cue? Category‐switching in online marketplaces
—Karl Taeuscher, Eric Yanfei Zhao, Michael Lounsbury []

A tale of two biases: Unpacking the relationship of overestimation and overprecision on firm performance
—Wayne G. Borchardt, Dan P. Lovallo, Mikael Samuelsson, Ayrton da Silva []

Multihoming and single‐homing complementors’ responses to intensified between‐platform competition: Evidence from the YouTube–Twitch rivalry
—Niloofar Abolfathi [Google Scholar]

Perceptions of knowledge transferability and entrepreneurial entry: The role of firm‐initiated turnover
—Bukky Akinsanmi Oyedeji []

Incentive alignment in ecosystems: The role of complementarity types and multi‐sided bargaining
—Olivier Chatain, Elena Plaksenkova []

Mobilizing the silent majority: Discourse broadening and audience support for entrepreneurial innovations
—Jamie Seoyeon Song []

Trading with the enemy: A coopetitive perspective of resource exchange at arm’s length
—Zhefei Li, David Gomulya, Heli Wang [Google Scholar]