MSI Clayton Dissertation Competition
Introduction
NingyinÌýXu has won the competition with Mengyao Huang, Carolina Raffaelli, Anya Shchetkina and Eric Zhou receiving honorable mention
INTEREST CATEGORY: DOCTORAL STUDENTS
POSTING TYPE: Awards
Posted by: Yui Ishikawa
The Marketing Science Institute (MSI) is pleased to announce the winners of the 2025ÌýAlden G. Clayton Doctoral Dissertation Proposal Competition.ÌýÌý
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StartedÌýin 1984, this annual competition is intended to encourage doctoral work on topics of importance to the marketing community.ÌýÌý
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The winners were selected fromÌýmore thanÌý70Ìýsubmissions.ÌýEvaluations of each submission wereÌýsolicitedÌýfromÌýoutside academic experts. We are grateful to all the marketing scholars who generously contributed their time to serve as reviewers. ÌýÌýÌý
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The competition winner received $3,000. Winners and those who received honorable mentions are invited to attend MSIÌýForumÌý2026, where their work will be acknowledged. ÌýÌýÌý
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WINNER
NingyinÌýXu,ÌýUniversityÌýof ChicagoÌýÌý
Advisor:ÌýJean-Pierre DubeÌý
Reference-Dependent PricingÌý
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HONORABLE MENTIONS ÌýÌýÌýÌý
Mengyao Huang,ÌýUniversity of California, BerkeleyÌý
Advisor:ÌýJ. Miguel Villas-BoasÌý
Modeling Endogenous Spatial Experiments with Managerial PreferencesÌý
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Carolina Raffaelli, University of California, San DiegoÌý
Advisor: Wendy Liu and Uma KarmarkarÌý
Unpacking Product UsageÌý
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AnyaÌýShchetkina, University of PennsylvaniaÌýÌý
Advisor: Ron BermanÌý
Blind Targeting: Personalization under Third-Party Privacy ConstraintsÌý
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Eric Zhou, Boston UniversityÌý
Advisor: Dokyun LeeÌý
Human Creativity and Creative Markets in the Age of Generative AIÌý
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Thank you for making this year’sÌýcompetitionÌýsuccessful.ÌýThe 2026ÌýÌýwill be opening next year. â¶Ä¯ÌýÌýÌý
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Best Regards,Ìý
Marketing Science Institute ÌýÌýÌýÌý