J Soc Mar
Introduction
Journal of Social Marketing, 15(4)
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs
Identifying e-waste recycling solutions: a theory-guided approach
—Yue Xi; Sharyn Rundle-Thiele; Carina Roemer; Jeawon Kim ; Sunil Herat [] []
Shifting perceptions, building confidence: a social marketing approach to smoking cessation through Decisional Balance and Self-efficacy
—Asrar Ahmad Teeli ; Jagwinder Singh; Divyanshi Pal [] []
Do we message with empowerment, empathy, or collectivity? A social media campaign microtargeting young Americans to encourage engagement with a bilingual COVID-19 chatbot
—Pooja Sangha; Rose Weeks; Emily Miller; João Sedoc; Helen Lacey; Christine Liang; Smisha Agarwal [] []
Saying the same things differently: fighting health crises through social marketing pandemic communication strategies
—Henry Osebor Obinomen; Mari Juntunen [] []
Enhancing household water use market segmentation: the SHIFT framework in action
—Majid Ramshini; Bahman Hajipour [] []
Vaccination risk perception attitude framework market segmentation with psychographic factors
—Kevin E. Cevasco; Amjad A. Alghamdi; Gautham G. Vadakkepatt ; Jaffer Zaidi; Amira A. Roess [] []
Understanding waste segregation behavior in urban India: a qualitative study
—Viral Tolia; Yashesh Ishvarlal Zaveri; Raju Rathod [] []
Motivating consumers to collaborate in reducing single-use plastic bottle pollution using an extended social identity model of collective action
—Simon JamÅ¡ek; Barbara Culiberg [] []
Fear, efficacy, and the curtain call: evaluating the cognitive and temporal impact of cinema-based anti-smoking PSAs
—Asrar Ahmad Teeli; Jagwinder Singh [] []
Integration of social marketing and system dynamics modeling to address health disparities: an academic-community partnership case study
—Brian J. Biroscak; Mahmooda Khaliq; Tali Schneider; Lolita Dash-Pitts ; Claudia Ximena Aguado Loi; Aldenise Phylicia Ewing; Peter S. Hovmand; Carol A. Bryant; Claudia Parvanta [] []
A social marketing approach to blood donor commitment: the role of personal norms and self-conscious emotions
—Relebohiseng Matubatuba ; Paul Blaise Issock; Melissa Zulu [] []