J Res Interactive Mar
Introduction
Journal of Research in Interactive Marketing, 19(8)
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs
Owing to interactivity: a meta-analysis on consumer-brand responses in the digital context
—Xiaojun Fan; Huiyao Li; Xinyu Jiang [] []
Digital doppelgänger: navigating consumer brand engagement in the metaverse
—Jashim Khan; Meng Tao; Ansar Abbass [] []
Effects of online managerial responses on observing customers: the impact of failure severity and complainant communication ability
—Mikaela Daiane Prestes Floriano [] []
Revisiting privacy in interactive marketing: perspectives from Asian consumers
—Xi Song; Matthew Tingchi Liu; Glenn James McCartney; Xuechang Xian; Angela Chang [] []
Are animated in-app banner ads intrusive? Examining the interplay of structural and semantic ad factors
—Chetana Balakrishna Maddodi; Pallavi Upadhyaya [] []
Building corporate immunity: how do companies increase their resilience to negative information in the environment of fake news?
—Gheorghe-Ilie Fârte; Daniel RareÈ™ Obadă; Alexandra-Niculina GherguÈ›-Babii; Dan-Cristian Dabija [] []