J Hist Res Mar
Introduction
Journal of Historical Research in Marketing, 17(3/4)
POSTING TYPE: TOCs
Guest editorial: Introduction to special issue on ‘selling beauty’
—Lauren Alex OHagan; Lucy Jane Santos [] [Google Scholar]
Marketing modern femininity: Shiseids approach to selling beauty in interwar Japan
—Erica Tso [] []
‘What does the mirror reveal about your age?’ A historical analysis of Tokalon cosmetic advertisements in 1930s Sweden
—Lame M. Kenalemang-Palm [] [Google Scholar]
‘Preserving the health, add to which an irresistible personal beauty’: advertisements for cosmetics and medicines in The Morning Chronicle, 1800-1810
—Anya Griffiths [] [Google Scholar]
Can nature sell beauty? Historicising cosmetic advertising and its modern greenwashing parallels
—Sridevi Gopakumar; Madhava Priya Dananjayan [] []
Secrets of the Keraton: constructing Indonesian beauty ideals through an indigenous beauty brand
—Jeaney Yip; Susan Ainsworth; Isabella Dabaja [] []
From health to status symbol: towards a typology of glow in cosmetics marketing
—Hillary Belzer [] []