Euro J Mar
Introduction
European Journal of Marketing, 59(13)
POSTING TYPE: TOCs
Why and when should brands turn organic? A twofold market-offering perspective
—Renaud Lunardo; Camille Saintives; David A. Jaud; Armando Maria Corsi ; Bradley J. Rickard [] []
Does resource scarcity promote selfish or selfless behaviours? A nuanced perspective through the lens of nostalgia
—Rajat Roy ; Vik Naidoo [] []
The impact of providing non-human identity cues about sales agents on consumer responses: the role of social presence and speciesism activation
—Roberta De Cicco ; Maher Georges Elmashhara; Susana C. Silva; Maik Hammerschmidt [] []
All are welcome! How power distance belief and religiosity impact consumer responses to corporate racial equity initiatives
—Aristus Chukwuebuka Ochionuoha; Geetanjali Saluja; Felix Septianto [] []
Repetition-based impairment effects: when advertising repetition reduces recognition memory for competitor brands
—Hyun Seung Jin; Clinton S. Weeks; Yun-Oh Whang ; Hyoje Jay Kim; Brett Martin … [] []
Rhythm of the game: how time-of-day and gamification rewards influence pay-what-you-want payments
—Vishal Mehrotra; Rajat Roy [] []
Betrayed by the favorite brand: rise and consequences of brand shame
—Wolfgang Weitzl; Clemens Hutzinger [] []
Data vulnerability: does privacy protection behaviour improve digital well-being?
—Sara Quach; Simon Dang; Park Thaichon; Dung Le; Truc H.H. Le [] []
Emotions and consumption experiences: an interplay of emotional states and consumer identity
—Georgia Stavraki; Ioanna Anninou ; Valentina Pitardi; Emmanuella Plakoyiannaki [] []
Explaining knowledge use and development beyond business renewal nets
—Leanne Johnstone; Madelen Lagin; Christina Öberg [] []
Embedding local food consumer behavior in place: local identity, attachment to tradition, and connectedness with nature through a self-categorization perspective
—Alessandro Graciotti; Marco Balzano [] []
Trust-materiality theory of social exchange: the evolution of social exchange through relationship trust and object materiality interplays
—Jamal Abarashi; Prabash Aminda Edirisingha [] []
Is 1 out of 20 riskier than 5%? effect of representing unlikely events as ratio versus percentage on risk perceptions
—Nevena Koukova; Joydeep Srivastava [] []
Recirculating products: valuation practices and the socio-material making of second-hand products
—Christian Fuentes; Lars HedegÃ¥rd [] []
The meaningful, the open-minded or the greedy? Diverging effects of distinct traits on sustainable and circular consumption
—Zivile Kaminskiene; Justina Barsyte; Siegfried Dewitte; Elze Uzdavinyte [] []
Psychological drivers of the intention to continue using health apps amongst young users
—Lara Stocchi; Nina Michaelidou; Naser Pourazad ; Panayiota J. Alevizou; Ruby Appiah-Campbell [] []
What motivates second-hand gift-giving?
—Heli Hallikainen; Maria Ovaska; Tommi Laukkanen [] []
Learning to slow down: an inquiry of cold-water swimming in Finland
—Tatsiana Padhaiskaya [] []
Gratitude’s impact: the positive influence of larger-sized female shoppers on online fashion retailer ratings
—Anne-Maree O’Rourke; Hiba Khan; Frank Mathmann; Shasha Wang [] []
Assembling rotations: how consumers put objects they collect to use
—Paolo Franco; Ai Ming Chow; Rohan Venkatraman [] []
Dark patterns in online retailing: an analysis based on information manipulation theory
—Janis Witte; Peter Kenning; Christian Brock [] []