GFMC 2026
Introduction
Global Fashion Management Conference, Madrid, 16-19 Jul 2026; Deadline 15 Jan
INTEREST CATEGORY: SECTORS
POSTING TYPE: Calls: Conferences
Posted by: Kyung Hoon Kim
Call for Papers
2026 Global Fashion Management Conference at Madrid
Marketing & Management in the Age of the AI Fashion Transformation
Submission Deadline: January 15, 2026
Conference Date: July 16-19, 2026
Venue: ISEM Fashion Business School, University of Navarra, Madrid, Spain
| Co-Hosts | ISEM Fashion Business School, University of Navarra |
| Organizer | |
| Partners | , Japan School of Fashion and Textiles, The Hong Kong Polytechnic University |
| Sponsors | Youngone Corporation CSW Lab Inc. |
| Conference Co-Chairs | Roland T. Rust (University of Maryland)
Pedro Mir (ISEM Fashion Business School, University of Navarra) |
| Date | July 16-19, 2026 |
| Registration | Early Bird Discount Deadline: April 11, 2026 |
| Sponsoring Journals | Tourism Review |
| Sponsoring Magazine |
Conference Co-Chairs:
Prof. Roland T. Rust,VP of Publications, & Professor, Department of Marketing, Robert H. Smith School of Business, 3451 Van Munching Hall, University of Maryland, College Park, MD 20742-1815, USA,rrust@umd.edu,Tel: +1-301-405-4300, Fax: +1-301-405-0146.
Prof. Pedro Mir, PhD, Academic Director, ISEM Fashion Business School, Marquesado de Sta.Mara, 3, 28027 Madrid,pmir@isem.es.
Academic Excellence Committee Chair: Charles R. Taylor, John A. Murphy Professor, Dept. of Marketing, Villanova University, USA, Editor of International Journal of Advertising.
Awards
GAMMA GLOBAL MARKETER OF THE YEAR AWARD 2026
Eminent marketing practitioner(s) will be recommended for ‘GAMMA Global Marketer of the Year Award 2026’ who made significant contribution to the advancement of marketing practice.
GAMMA GLOBAL SCHOLAR OF THE YEAR AWARD 2026
Scholar(s) who made significant contribution to the body of knowledge in marketing and management will be recommended for ‘GAMMA Global Scholar of the Year Award 2026’.
YOUNGONE BEST CONFERENCE PAPER AWARD 2026
Scholar(s) who made significant contribution to the body of knowledge in fashion marketing will be recommended for ‘Youngone Best Conference Paper Award 2026’.
Publication Opportunities of Sponsoring Journals
INTERNATIONAL JOURNAL OF ADVERTISING
International Journal of Advertising will publish a special issue on ‘New Developments in Luxury Advertising: Artificial Intelligence, New Technologies, Sustainability, and Influencers’ with the best papers presented at the following track in the 2026 GFMC at Madrid called ‘New Developments in Luxury Advertising: Artificial Intelligence, New Technologies, Sustainability, and Influencers.’ Guest Editors: Prof. Eunju Ko, Yonsei University, ejko@yonsei.ac.kr. Prof. Carmen Valor Martínez, Universidad Pontificia Comillas, cvalor@icade.comillas.edu. Prof. Teresa Sádaba, University of Navarra, teresa.sadaba@isem.es.
INTERNATIONAL MARKETING REVIEW
International Marketing Review will hold a special track called ‘IMR Special Issue: Global Impact, Local Action: Understanding Consumer Responses to Sustainability in a Globalized World,’ in the 2026 GFMC at Madrid to allow authors to refine their manuscripts before the formal IMR double blind review process for this IMR special issue. Guest Editors: Prof. Ryuta Ishii, College of Business Administration, Ritsumeikan University, Japan, r-ishii@fc.ritsumei.ac.jp. Prof. İLAYDA İPEK, Dokuz Eylül University, Türkiye, ilayda.gungor@deu.edu.tr. Prof. Mai Kikumori, College of Business Administration, Ritsumeikan University, Japan, kikumori@fc.ritsumei.ac.jp. Prof. Fabian Bartsch, Montpellier Business School, France, 2300 Av. des Moulins, 34080 Montpellier, France, f.bartsch@montpellier-bs.com.
TOURISM REVIEW
Tourism Review will publish a special issue on ‘Fashion in Tourism Communication and Marketing’ with selected papers presented at the following track called ‘Fashion in Tourism Communication and Marketing’ in the 2026 GFMC at Madrid. Guest Editors: Prof. Dimitrios Buhalis, Bournemouth University Business School, Dorset, BH12 5BB, UK, dbuhalis@bournemouth.ac.uk. Dr. Nadzeya Sabatini, Institute of Digital Technologies for Communication, Faculty of Communication, Culture and Society, USI – Università della Svizzera italiana. Via Buffi 13, Lugano, Switzerland, nadzeya.sabatini@usi.ch. Prof. Eduardo Parra López, Universidad de La Laguna Dpto Dirección de Empresas e Historia Económica, Cº de la Hornera S/N. La Laguna, 38071, Tenerife, España, eparra@ull.edu.es.
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
Asia Pacific Journal of Marketing and Logistics will publish a special issue with selected papers on ‘AI and Phygital Transformations in Fashion Marketing and Management’ presented at the track called ‘‘AI and Phygital Transformations in Fashion Marketing and Management’ in the 2026 GFMC at Madrid. Guest Editors: Prof. Kyung Hoon Kim, Yonsei University, gammaksms@gmail.com. Prof. Joonheui Bae, The Hong Kong Polytechnic University, joonheui.bae@polyu.edh.hk.
JOURNAL OF GLOBAL FASHION MARKETING
Journal of Global Fashion Marketing will publish a special issue on ‘Fashion Marketing & Management in the Age of AI Fashion Transformation’ with best papers presented at the following track called ‘Fashion Marketing & Management in the Age of AI Fashion Transformation’ in the 2026 GFMC at Madrid. Guest Editor: Prof. Eunju Ko, Dept. of Clothing and Textiles, College of Human Ecology, Yonsei University, 134 Sinchon-dong, Seodaemun-gu, Seoul, Republic of Korea, ejko@yonsei.ac.kr, Tel: +82-2-2123-3109. Associate Guest Editor: Dr. Minjung Cho, School of Fashion and Textiles, The Hong Kong Polytechnic University, 11 Yuk Choi Road, Hung Hom, Hong Kong, minjung.cho@polyu.edu.hk.
JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE
Journal of Global Scholars of Marketing Science will publish a special issue on ‘Fashion Marketing and Consumer Research in the Era of AI Transformation’ with the best papers presented at the following track called ‘Fashion Marketing and Consumer Research in the Era of AI Transformation’. Guest Editor: Dr. Huanzhang (Neo) Wang, Dept. of Marketing, School of Business, Jiangnan University, Wuxi, China, gammaneowong@gmail.com.
JOURNAL OF GLOBAL SPORT MANAGEMENT
Journal of Global Sport Management will publish a special issue on ‘Sustainability in Global Sport: Environmental, Social, and Economic Futures’ with selected papers presented at the following track called ‘Sustainability in Global Sport: Environmental, Social, and Economic Futures’ of the 2026 GFMC at Madrid. Guest Editor: Chan Hyeon Hur, Florida International University, chur@fiu.edu.
Joint Symposia
2026 ISEM Fashion Business School-GAMMA JOINT SYMPOSIUM
ISEM Fashion Business School and Global Alliance of Marketing & Management Associations will jointly hold “the 2026 ISEM Fashion Business School-GAMMA Joint Symposium” on “Fashion Management in the Age of AI Transformation.” Please submit your paper to the Symposium Chair: Prof. Pedro Mir, PhD, Academic Director, ISEM Fashion Business School, Marquesado de Sta.Mara, 3, 28027 Madrid,pmir@isem.es.
2026 RITSUMEIKAN UNIVERSITY-GAMMA JOINT SYMPOSIUM
Ritsumeikan University and Global Alliance of Marketing & Management Associations will jointly hold “the 2026 RITSUMEIKAN UNIVERSITY-GAMMA Joint Symposium” on “Culture, Sustainability, and Marketing”. Please submit your paper to Symposium Co-chairs: Prof. Changju Kim, College of Business Administration, Ritsumeikan University, Japan, cjkim777@fc.ritsumei.ac.jp. Prof. Miao Miao, College of Business Administration, Ritsumeikan University, Japan, miao@fc.ritsumei.ac.jp. Prof. Shinichiro Terasaki, College of Business Administration, Ritsumeikan University, Japan, terasaki@fc.ritsumei.ac.jp. Assoc. Prof. Ryuta Ishii, College of Business Administration, Ritsumeikan University, Japan, r-ishii@fc.ritsumei.ac.jp. Assis. Prof. Kaiyi Hu, College of Business Administration, Ritsumeikan University, Japan, hukaiyi@fc.ritsumei.ac.jp. Prof. Zhen Li, Faculty of Business and Commerce, Kansai University, Japan, lizh@kansai-u.ac.jp.
2026 ISCTE-IUL-Lisbon University Institute and Business Research Unit(BRU)-GAMMA Joint Symposium
ISCTE-IUL-Lisbon University Institute and Business Research Unit(BRU) will jointly hold the 2026 ISCTE-IUL-Lisbon University Institute and Business Research Unit(BRU)-GAMMA Joint Symposium’ in the 2026 GFMC at Milan. Please submit your paper to the Symposium Chair: Prof. Sandra Loureiro, Iscte-Instituto Universitário de Lisboa and Business Research Unit, Av. Forcas Armadas 1649-026 Lisbon, Portugal, sandramloureiro@netcabo.pt.
2026 SFT of THE HONG KONG POLYTECHNIC UNIVERSITY and GAMMA JOINT SYMPOSIUM
School of Fashion and Textiles of The Hong Kong Polytechnic University and GAMMA will jointly hold the 2026 SFT of The Hong Kong Polytechnic University and GAMMA Joint Symposium on ‘Reimaging Luxury with technology and sustainability’ in the 2026 GFMC at Madrid. Please submit your paper to this Joint Symposium Chair: Prof. Erin Cho, Dean and Limin Endowed Professor in Integrated Strategy and Leadership in Fashion, School of Fashion and Textiles, The Hong Kong Polytechnic University, 11 Yuk Choi Road, Hung Hom, Hong Kong, erin.cho@polyu.edu.hk.
2026 Safety Management Symposium: Center for Sustainability & Wellbeing, Yonsei University will hold the 2026 Safety Management Symposium: Global Standard in the 2026 GFMC at Milan. Please submit your paper to the Symposium Chair: Prof. Eunju Ko (GAMMA President), Dept. of Clothing and Textiles, College of Human Ecology, Yonsei University, 134 Sinchon-dong, Seodaemun-gu, Seoul, Republic of Korea, ejko@yonsei.ac.kr, Tel: +82-2-2123-3109.
2026 NZAI-GAMMA JOINT SYMPOSIUM
New Zealand Asia Institute of the University of Auckland (NZAI) and Global Alliance of Marketing & Management Associations (GAMMA) will jointly hold the 2026 NZAI-GAMMA Joint Symposium on ‘Frontiers in Asian Consumer Research and Luxury Branding’ in ‘2026 GFMC in Madrid’. Please submit your paper to theSymposium Co-Chairs:Prof. Yuri Seo,The University of Auckland Business School, 12 Grafton Rd, Auckland New Zealand,y.seo@auckland.ac.nz, Tel: +64-9-373-7599. andProf.Xing-Yu (Marcos)Chu, The School of Business, Nanjing University, 18 Jinyin St, Nanjing, China 210093,marcoschu@nju.edu.cn.
2026 GAMMA Doctoral Colloquium
Co-Chairs: Prof. John W. Cadogan, the Editor-in-Chief of International Marketing Review, Department of Marketing, Innovation, Strategy and Operations (MISO), School of Business, The University of Leicester, Rm TC0.29 Brookfield House, 266 London Road, Leicester, LF2 1RQ, UK. jwc18@leicester.ac.uk. Prof. Charles R. Taylor (Villanova University), Editor of International Journal of Advertising, John A. Murphy Professor, Dept. of Marketing, Villanova University, Villanova, PA 19085-1678 USA, charles.r.taylor@villanova.edu, Tel: +1-610-519-4386 Fax: +1-610-519-5364.
Meet the Editors
Chair: Roland T. Rust (Vice President of Publications, ), Distinguished Professor and David Bruce Chair in Marketing, Robert H. Smith School of Business, University of Maryland, USA. rrust@umd.edu.
Charles R. Taylor (Editor-in-Chief of International Journal of Advertising), John A. Murphy Professor of Marketing, College of Commerce and Finance, Villanova University, USA. charles.r.taylor@villanova.edu
John Cadogan (Editor-in-Chief of International Marketing Review), Department of Marketing, Innovation, Strategy and Operations (MISO), School of Business, The University of Leicester, Rm TC0.29 Brookfield House, 266 London Road, Leicester, LF2 1RQ, UK. jwc18@leicester.ac.uk.
Mirella H.P. Kleijnen (Co-Editor-in-Chief of Journal of Business Research), Vrije Universiteit Amsterdam, Department of Marketing, School of Business and Economics, De Boelelaan 1105, 1081 HV Amsterdam, The Netherlands, mirella.kleijnen@vu.nl, Tel: +31 20 598 9861.
Ming-Hui Huang (Editor-in-Chief of Journal of Service Research), Distinguished Professor, National Taiwan University, huangmh@ntu.edu.tw.
Robert E. Morgan (Co-Editor-in-Chief of Industrial Marketing Management), Sir Julian Hodge Chair and Professor of Marketing & Strategy, Cardiff Business School, Cardiff University, morganre@cardiff.ac.uk.
Ian Phau (Editor-in-Chief of Asia Pacific Journal of Marketing and Logistics), School of Marketing, Curtin Business School, GPO Box U1987, Perth WA, Australia 6845, ian.phau@cbs.curtin.edu.au, Tel: +61-8-9266-4014.
Eunju Ko (Editor-in-Chief of Journal of Global Fashion Marketing), Dept. of Clothing and Textiles, College of Human Ecology, Yonsei University, 134 Sinchon-dong, Seodaemun-gu, Seoul, Republic of Korea. ejko@yonsei.ac.kr
Dimitrios Buhalis (Editor-in-Chief of Tourism Review), eTourism Research Lab, Bournemouth University, D202, Talbot Campus, Poole, Dorset, BH12 5BB, UK, dbuhalis@bournemouth.ac.uk.
Kyung Hoon Kim (Editor-in-Chief of Journal of Global Scholars of Marketing Science), Business School, Changwon National University, 20 Changwondaehak-ro Uichang-gu Changwon-si, Gyeongsangnam-do 51140, Republic of Korea, gammaksms@gmail.com.
Kihan Kim (Editor-in-Chief of Journal of Global Sport Management), Professor of Sport Management, Seoul National University, Korea, kihan@snu.ac.kr, Tel: +82-2-880-7792.
Workshops
2026 Journal of Business Research Workshop: The Research Journey: Instructor: Prof. Mirella H.P. Kleijnen, (Co-Editor-in-Chief of Journal of Business Research), Vrije Universiteit Amsterdam, Department of Marketing, School of Business and Economics, De Boelelaan 1105, 1081 HV Amsterdam, The Netherlands, mirella.kleijnen@vu.nl, Tel: +31 20 598 9861.
2026 GAMMA Necessary Condition Analysis (NCA) in Management Research: Instructor: Prof. Prof. Dr. Christian M. Ringle, Institute of Management and Decision Sciences (MDS), Hamburg University of Technology (TUHH), c.ringle@tuhh.de,
Tracks and Track Chairs
New Developments in Luxury Advertising: Artificial Intelligence, New Technologies, Sustainability, and Influencers: Prof. Eunju Ko, Yonsei University, ejko@yonsei.ac.kr. Prof. Carmen Valor Martínez, Universidad Pontificia Comillas, cvalor@icade.comillas.edu. Prof. Teresa Sádaba, University of Navarra, teresa.sadaba@isem.es.
IMR Special Issue: Global Impact, Local Action: Understanding Consumer Responses to Sustainability in a Globalized World: Prof. Ryuta Ishii, College of Business Administration, Ritsumeikan University, Japan, r-ishii@fc.ritsumei.ac.jp. Prof. İLAYDA İPEK, Dokuz Eylül University, Türkiye, ilayda.gungor@deu.edu.tr. Prof. Mai Kikumori, College of Business Administration, Ritsumeikan University, Japan, kikumori@fc.ritsumei.ac.jp. Prof. Fabian Bartsch, Montpellier Business School, France, 2300 Av. des Moulins, 34080 Montpellier, France, f.bartsch@montpellier-bs.com.
Technological Innovation and Transformation in Fashion Retail:Prof. Hye-Young Kim, Apparel, Events, and Hospitality Management, Iowa State University,31A MacKay Hall,2302 Osborn Drive,Ames, IA 50011-1078, USA,hyeykim@iastate.edu, Tel: +1-515-294-1966.
The GenAI Revolution: Redefining Consumer Behavior and Psychology: Prof. Lamberto Zollo, Department of Economics, Management and Quantitative Methods, University of Milan, Italy,lamberto.zollo@unimi.it, tel: +39 02503 21472. Prof. Riccardo Rialti, Department of Management and Corporate Law, University of Siena, Italy, riccardo.rialti@unisi.it, tel: +39 0577 232880.
New Paradigms of Luxury Consumption and Sustainable Behavior: Prof. Aniruddha Pangarkar, Department of Marketing, Austin E. Cofrin School of Business, University of Wisconsin-Green Bay, Green Bay, WI 54311, USA,pangarka@uwgb.edu, Tel: +1 920 930 1995.
Customer Experiences in Digital Fashion: Prof.Mirella Kleijnen,School of Business and Economics,Vrije Universiteit Amsterdam,De Boelelaan 1105, 1081 HV Amsterdam,mirella.kleijnen@vu.nl, T +31 (0)20 598 9861
Luxury Marketing & Branding: Prof. Paurav Shukla, Southampton Business School, University of Southampton, Southampton, United Kingdom, p.v.shukla@soton.ac.uk, Tel: +44 (0)23 8059 8592. Dr. Veronica Rosendo-Rios, ICADE School of Business and Economics, Comillas Pontifical University, Madrid, Spain, vrosendo@comillas.edu, Tel: +34 915422800.
Fashion in Tourism Communication and Marketing: Prof. Dimitrios Buhalis, Bournemouth University Business School, Dorset, BH12 5BB, UK, dbuhalis@bournemouth.ac.uk. Dr. Nadzeya Sabatini, Institute of Digital Technologies for Communication, Faculty of Communication, Culture and Society, USI – Università della Svizzera italiana. Via Buffi 13, Lugano, Switzerland, nadzeya.sabatini@usi.ch. Prof. Eduardo Parra López, Universidad de La Laguna Dpto Dirección de Empresas e Historia Económica, Cº de la Hornera S/N. La Laguna, 38071, Tenerife, España, eparra@ull.edu.es.
International, Global, and Cross-Cultural Marketing: Prof. John W. Cadogan, the Editor-in-Chief of International Marketing Review, School of Business, University of Leicester, University Road, Leicester, LE1 7RH, United Kingdom, jwc18@leicester.ac.uk.
AI and Phygital Transformations in Fashion Marketing and Management: Prof. Kyung Hoon Kim, Yonsei University, gammaksms@gmail.com. Prof. Joonheui Bae, The Hong Kong Polytechnic University, joonheui.bae@polyu.edh.hk.
Artificial Intelligence Generated Content and Customer Experiencein Fashion Marketing: Prof. Xiaolei Yu, Business School, Henan University, Kaifeng, Henan, China,10090110@vip.henu.edu.cn,Tel:+86-18738972026.
Consumer-brand-AI, VR, & AR Relationships in Fashion, Heritage, and Art: Prof. Sandra Loureiro, ISCTE-Instituto Universitário de Lisboa and BRU-Business Research Unit, Av. Forcas Armadas 1649-026 Lisbon, Portugal, sandramloureiro@netcabo.pt.
Fashion Marketing and Consumer Research in the Era of AI Transformation: Dr. Huanzhang (Neo) Wang, Dept. of Marketing, School of Business, Jiangnan University, Wuxi, China, gammaneowong@gmail.com.
Innovation in Global Fashion: Prof. Robert E. Morgan, Cardiff Business School, Cardiff University, Colum Drive, Cardiff, CF10 3EU, United Kingdom,morganre@cardiff.ac.uk, Tel: +44-29-20-87-00-01.Dr. Nilay Bıçakcıoğlu-Peynirci, University of Sussex Business School, University of Sussex, 9SL, Jubilee Building, Falmer, Brighton, BN1 9SN, n.bicakcioglu-peynirci@sussex.ac.uk,Tel. +44-12-73-60-67-55.
Current issues in AI powered marketing: Prof. Juran Kim, Department of Business Administration, College of Business, Jeonju University, Cheonjamro 303, Jeonju, Republic of Korea, jrkim@jj.ac.kr.
Sustainability in Fashion Management: Prof. Ralf Schellhase, Darmstadt Business School, University of Applied Sciences Darmstadt, Haardtring 100, 64295 Darmstadt, Germany, ralf.schellhase@h-da.de, Tel: +49-174-1699491.
Influencer Marketing: Navigating the Future of Social Media Influencers’ Fashion, Content, and Culture: Dr. Marcela Moraes, School of Management and Marketing, Faculty of Business and Law, Curtin University, Perth, Australia,marcela.moraes@curtin.edu.au, Tel: +61 8 9266 4693
Leveraging AI in Fashion Marketing & Management Research: Dr. Sang-eun Byun, Department of Retailing,College of Hospitality, Retail, and Sport Management, University of South Carolina, 722 Close-Hipp, Columbia, SC 29208, USA,sbyun@mailbox.sc.edu,Tel:+1-803-777-3098, Fax:+1-803-777-4357.
Buying Decision Making of Luxury: Prof. Akira Shimizu, Faculty of Business and Commerce, Keio University, 2-15-45 Mita, Minato-ku, Tokyo, Japan, ashimizu@fbc.keio.ac.jp, Tel: +81-3-5427-1168.
Fashion Marketing Strategies in Emerging Markets under Turbulence: Prof. Vera Rebiazina, Graduate School of Business, Higher School of Economics, 26 Shabolovskaya st., Moscow, 101000, Russia, rebiazina@hse.ru, Tel: +79031171113.
Fashion and Luxury Consumer Behavior in Emerging Markets:Dr. Yang Sun, Department of Marketing, School of Business Administration, Northeastern University, No.195, Chuangxin Road, Hunnan District, Shenyang, Liaoning Province, 110617, China,sunyang8227@hotmail.com, Tel: +86-24-83656314.Dr. Xue Pang, Faculty of Business, City University of Macau, 4/F, Luso-Chinese Building, Avenida Padre Tomás Pereira, Taipa, Macau.xuepang@cityu.edu.mo, +853 62534769.
Turning Points in luxury: Prof. Benjamin G. Voyer, ESCP Business School, 527 Finchley Road, London NW3 7BG, UK. bvoyer@escp.eu, Tel: +447946929584.
Business Model Innovation and Life Cycle Management in Fashion Industry:Prof. Jaesu Kim, College of Business, Changwon National University, 9 Sarimdong Changwon, Gyeongnam, 641-773, Republic of Korea, kjsint@nate.com.
AI-Powered Fashion Brand Websites: Prof. Kiseol Yang, Dept of Merchandising and Digital Retailing, University of North Texas, 1155 Union Circle, #311100, Denton, TX 76203-5017, U.S.A., Kiseol.Yang@unt.edu, Tel: +1-940-369-6629.
Global Business-to-Business Culture & Fashion Markets: Prof. C. Anthony Di Benedetto, Marketing and Senior Washburn Research Fellow, Fox School of Business and Management, Temple University 523, Alter Hall (006-09), 1801, Liacouras Walk, Philadelphia, PA 19122 USA, anthony.dibenedetto@temple.edu, Tel: +1-215-204-8147.
Consumer Experience in A New Digital Fashion Frontier: Prof. Miyea Kim, College of Business Administration, Changwon National University, 20 Changwondaehak-ro, Uichang-gu, Changwon, 51140, Republic of Korea, yeakim@changwon.ac.kr, Tel:+82-55-213-3338, Fax:+82-55-213-3339.
AI-Bridged Heritage: Marketing Sustainable Fashion Ecosystems in the Digital Age: Prof. Joanne Yip, Associate Dean, School of Fashion and Textiles, The Hong Kong Polytechnic University, Hong Kong, joanne.yip@polyu.edu.hk, Tel: +852 2766 6517.
Generative AI and Branded Storytelling in Fashion: Prof. Yung Kyun Choi, Dept. of Advertising & P.R., Dongguk University, 26, Pil-dong 3-ga, Jung-gu, Seoul, 100-715, Republic of Korea, choiyung@dongguk.edu, Tel: +82-2-2260-3817.
FASHIONING THE BODY: Commodification, Modification, and Marketing: Prof. Maria Kniazeva, Professor of Marketing, School of Business Administration,University of San Diego, 5998 Alcala Park, San Diego, CA 92110-2492, USA, kniazeva@sandiego.edu, Tel: +1-619-260-7837.
Sustainability in Global Sport: Environmental, Social, and Economic Futures: Prof. Kihan Kim, Department of Physical Education, Seoul National University, 1 Gwanak-gu Gwanak-ro, Seoul, Republic of Korea, kihan@snu.ac.kr, Tel: +82-2-880-7792. Prof. Chan Hyeon Hur, Florida International University.
Algorithmic Curation and Immersive Experience: Pathways of Technology-influenced consumer behavior in Fashion: Chair, Dr. Jewon Lyu, Department of Textiles, Merchandising, and Interiors, College ofFamilyand Consumer Sciences, University ofGeorgia, Athens, USA,jewon.lyu@uga.edu. Co-chair: Dr. Ziyou Jiang, Departedof Retailing, College of Hospitality, Retail and Sport Management, Universityof South Carolina, Columbia, USA,ZIYOU@mailbox.sc.edu.
Design, Innovation, and Marketing in Fashion Industry：Prof. Hakil Moon，Department of Marketing, College of Business, Eastern Michigan University, Ypsilanti, MI 48197, USA, E-mail: hmoon3@emich.edu, TEL: +1-734- 487-3323
AI, Virtual Environments, and Consumer Experience in Fashion: Prof. Eonyou Shin, School of Design, Virginia Polytechnic Institute and State University, 295 West Campus Drive, 240 Wallace Hall, Blacksburg, VA, 24061, United States,eonyous7@vt.edu, Tel: +1-540-231-3878, Fax: +1 540-231-1697.
Design, Culture & Innovation: Prof. Jooeun Sung, Dept. of Architecture & Architectural Engineering, Yonsei University, Seoul, Republic of Korea, jooeunsung@yonsei.ac.kr, Tel: +82-2-2123-2785.
Sustainability for People: Rights, Equity, and Global Connectedness amid the Rise of AI: Prof. Paloma Díaz Soloaga, Complutense University of Madrid, Spain. pdiaz@ucm.es. Prof. Gemma Muñoz Domínguez, Universidad Villanueva, Spain, gemma.munoz@villanueva.edu. Dr. Gul Kaner, University of Portsmouth, UK, Gul.Kaner@port.ac.uk.
From Data to Decisions: Quantitative Methods for Management Research in Action: Prof. Dr. Christian M. Ringle, Department of Management Sciences and Technology, Hamburg University of Technology, Germany, and James Cook University, Australia, c.ringle@tuhh.de.
The Convergence of Arts and Fashion: Prof. Juhyun Kim, School of Glocal Cultural Studies, Kyungsung University, 309 Suyeong-ro, Nam-gu, Busan, Republic of Korea, kimjuhyun@kyungsung.ac.kr, Tel: +82-51-663-5975.
Meaningful Luxury: Purpose, Branding & Entrepreneurial Innovation: Prof. Klaus Heine, emlyon business school, 15 boulevard Diderot, 75012 Paris, France, heine@em-lyon.com, +33 1 53 34 16 40.
ESG & AI in Global luxury and Fashion Marketing and Management: Dr. Misha Xu, Fashion Business School, University of the Arts London, 105 Carpenters Rd, Stratford Cross, London E20 2AR, m.xu@fashion.arts.ac.uk.
Marketing in General: Prof. Jong-Kuk Shin, Dean, School of Business, Pusan National University, 30 Jangjeon-Dong, Geumjeong-Gu, Busan 609-735, Republic of Korea, shinjk@pusan.ac.kr, Tel: +82 51 510 2576, Fax: +82 51 581 3144.
Submission Guidelines
The 2026 Global Fashion Management Conference at Madrid has the electronic submission system for submitting manuscripts. Electronic submission should be sent to the appropriate track chair in the preferred track through our submission system. A word document containing the manuscript should be sent to a proper track chair by our submission system. Please be sure to include complete contact information for the contact person. An e-mail response will be sent to the contact author once the manuscript has been received in a readable format by the track chair. All communications will then occur electronically.
Submission System of ‘2026 GFMC at Madrid’: Manuscripts must follow GAMMA Conference and Symposium Guidelines for Submission and Reference Style of GAMMA in the Notice of the 2026 GFMC at Madrid homepage below
(). Manuscripts should not exceed 5 pages (single spaced) for abstracts or 20 pages for full papers in double space. One-page special session and panel proposals should be sent directly to the appropriate track chair. Submissions will be double-blind reviewed. Please do not identify any authors in the text of the manuscript.
Submission of a manuscript for review indicates that it or a similar version has not been previously published or is not under simultaneous review elsewhere. At least one author must be a member in good standing of GAMMA or KSMS or be willing to join the Academy if the manuscript is accepted. Additionally, a manuscript should be submitted to ONLY one track.
The conference will accept papers and allow authors to decide whether to publish the complete paper in the Proceedings or to publish an abstract only. Upon acceptance, the author(s) agree to the followings: (a) to release the copyright to the Global Alliance of Marketing & Management Associations unless choosing to publish an abstract only, (b) to return the manuscript (abstract) in correct format to the Proceedings Editor by the conference submission system, and (c) at least one author will present the manuscript at the conference and will pre-register as a condition for acceptance and publication. Proceedings guidelines, limitations, and restrictions will be sent to authors whose papers are accepted.
For More Information:
ORGANIZING COMMITTEE CHAIR:
Prof. Eunju Ko (GAMMA President), Dept. of Clothing and Textiles, College of Human Ecology, Yonsei University, 50 Yonsei-ro Seodaemun-gu, Seoul, 03722, Republic of Korea, ejko@yonsei.ac.kr, Tel: +82-2-2123-3109.
GENERAL SECRETARY:
Prof. Kyung Hoon Kim, Executive Secretary, Global Alliance of Marketing & Management Associations, and Adjunct Professor, ICONS, Yonsei University, 50 Yonsei-ro Seodaemun-gu, Seoul, 03722, Republic of Korea, gammaksms@gmail.com, Tel: +82-(0)2-2123-4651.
ASSOCIATE GENERAL SECRETARIES
Prof. Juhyun Kim, School of Glocal Cultural Studies, Kyungsung University, 309 Suyeong-ro, Nam-gu, Busan, Republic of Korea, kimjuhyun@kyungsung.ac.kr, Tel: +82-51-663-5975.
Prof. Neo (Huanzhang) Wong, Department of Marketing, School of Business, Jiangnan University, c501-517, collaborative innovation center, Jiangnan University, 1800 Lihu Avenue, Wuxi, Jiangsu Province, China, neo@jiangnan.edu.cn.
LOCAL ARRANGEMENT COMMITTEE CO-CHAIRS
Prof. Silvia Perez Bou, ISEM Fashion Business School, sperezb@unav.es
Mrs. Maria Martin Montalvo, Director of Institutional Relations, ISEM Fashion Business School, mmmontalvo@unav.es
PROCEEDINGS EDITOR:
Prof. Miyea Kim, College of Business Administration, Changwon National University, 20 Changwondaehak-ro, Uichang-gu, Changwon, 51140, Republic of Korea, yeakim@changwon.ac.kr, Tel:+82-55-213-3338, Fax:+82-55-213-3339.
Assistant to the General Secretary: Dr. Qi (Jasmine) Jiang, ICONS, Yonsei University, 50 Yonsei-ro Seodaemun-gu, Seoul, 03722, Republic of Korea, gammajasmineqi@gmail.com, Tel: +82-(0)2-2123-4651.
Conference Homepage:
Central Office
Global Alliance of Marketing & Management Associations
Changwon National University, 9 Sarimdong Changwon, Gyeongnam, Republic of Korea, e-mail: gammacentraloffice@gmail.com
Tel: +82 2 2123 3383